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  1. Tokyo 2020 names robo cat Doraemon Special Ambassador CHAD WISE / Sports Features Communications (SFC) Doraemon, one of Japan’s most beloved anime characters, will become the first special ambassador in support of Tokyo’s bid to host the 2020 Olympic and Paralympic Games, Tokyo 2020 announced. The robotic cat from the 22nd century was appointed Japan’s first anime ambassador by the country’s Foreign Ministry in 2008. The original Doraemon series, which began in 1969, ran for 1,344 episodes and embodies the Japanese core values of respect and friendship, which are also Olympic Values. The character was named in Times Asia magazine’s Asia’s 22 heroes in 2002, the only anime character to make the list. “The global popularity of Japanese anime as represented by Doraemon is a powerful reminder of Japan’s ability to inspire young people,” Tokyo 2020 CEO and Japanese Olympic Committee Vice President Masato Mizuno said. “Is also adds further credibility to our promise to deliver a dynamic celebration that strengthens Olympic Values and encourages young people to pursue their dreams through sport. We are delighted to have our resourceful friend Doraemon on our Bid team" Tokyo is bidding for the 2020 Games against Istanbul and Madrid and the International Olympic Committee (IOC) is set to make their final vote on the 7th of September in Buenos Aires. http://www.sportsfeatures.com/olympicsnews/story/50145/tokyo-2020-names-robo-cat-doraemon-special-ambassador
  2. http://www.youtube.com/watch?v=DXT3ekEvimE&feature=player_embedded
  3. Oops .. they changed the image size the full size : Logo launch moment
  4. LOC stages Russia 2018 exhibit in Moscow (FIFA.com) Friday 29 March 2013 © LOC The Local Organising Committee (LOC) of the 2018 FIFA World Cup Russia™ has staged an exhibit focusing on Russia’s hosting of the world’s premier football tournament in five years’ time. The event took place in Moscow between 26 and 28 March, as part of the annual Sport exhibition show. Visitors were given the chance to learn more about the vision underpinning Russia’s hosting of the 2018 FIFA World Cup, to explore all 11 of the tournament’s host cities through a virtual tour and to study sketches of the 12 stadiums where, five years from now, the best teams on the planet will be battling it out for the FIFA World Cup trophy. Attending the launch of the exhibit was Russia’s Sports Minister and the chairman of the Russia 2018 LOC, Vitaly Mutko. Commenting on preparations for Russia 2018, he focused in particular on the building of the stadiums for FIFA’s showpiece event. “As everyone knows, five of the 12 arenas for the World Cup are already under construction,” Mutko said. “In the seven cities where construction work is yet to get under way, we’ve already had the tenders for the stadium designs. In taking these projects forward, Russian companies will be working alongside leading foreign firms of designers. As well as their other projects, these foreign firms designed the stadiums for the World Cups in Germany and South Africa, and they’ve got a good grasp of FIFA’s requirements. As soon as April, we’re expecting to hear which designs have been chosen for four of the stadiums – in Volgograd, Ekaterinburg, Nizhny Novgorod and Rostov-on-Don. The design work for these arenas should be complete by the end of the year. As we build these stadiums, we’ll be making use of the successful experience they’ve had in Kazan, where the arena is scheduled to enter into commission very soon.” This was the first time Muscovites have had the opportunity to visit the Russia 2018 exhibit, and it was open to all. One of the features that were especially popular with younger visitors was a display of official FIFA World Cup footballs, from the classic black-and-white Telstar used in Mexico in 1970 to the super-high-tech Jabulani, one of the symbols of the 2010 FIFA World Cup in South Africa. The best-informed visitors were given the chance to take part in a quiz and test their knowledge of the history of the FIFA World Cup and the history of Russian football, with the winners earning nice mementoes. Among the visitors to the exhibit were a number of stars from Russian sport, such as athlete Marina Kuptsova, a world and European championship medallist in the high jump. “Our country knows how to organise the biggest sporting events and to do so at the very highest level,” Kuptsova said. “I’m speaking as a sportswoman who was lucky enough to take part in major international athletics championships. So I’m sure that Russia will be able to organise as big a tournament as the FIFA World Cup.” Also visiting the exhibit and happy to share his views on Russia 2018 was four-time Olympic swimming champion Alexander Popov. “In terms of sporting and social infrastructure, the World Cup is massively important for our country,” Popov said. “Hotels, airports, new roads – that’s what the tournament’s legacy will be for Russians. But as well as that, it’s extremely important that our national team should perform well in front of their own fans. I’m hoping that, in 2018, I’ll be able to savour our team’s performances against the world’s strongest sides, both in my home town of Ekaterinburg and in the other host cities.” http://www.fifa.com/worldcup/russia2018/news/newsid=2050406/index.html
  5. Lady Gaga designer to produce Tokyo 2020 uniform posted on APRIL 2, 2013 by IDA TORRES The Tokyo 2020 officials do not just want to win the rights to host the Olympics, but they also want to do it in style. They announced yesterday that AOKI Holdings, one of the country’s largest fashion retail chains is their 18th official bid partner. Fashion designer Junko Shimada, she who made Lady Gaga’s fishnet headmask a thing, will be designing the committee’s outfits. Tsunekazu Takeda, President of the Japanese Olympic Committee and Tokyo 2020, said that they are excited about working with AOKI, who share their vision in bringing the Olympics to Tokyo and celebrating the world’s most prestigious sporting event with Japanese flair. Akihiro Aoki, President and chief operating officer of AOKI Holdings, said that they are fully behind Tokyo 2020′s efforts to get “one of the most forward-thinking cities in the world” to host the Olympics. He also said that the outfits that Shimada will design will represent the “professionalism and celebratory spirit” that Tokyo 2020 wants to bring to the world. Shimada is one of the foremost fashion designers in Japan and in the world. She started out as a designer at the Sujino Gajen Dressmaker Institute of Tokyo 40 years ago, and then moved to the fashion capital of the world, Paris, to pursue her dreams. She opened her first boutique in 1984 and now has more than 20 exclusive shops for her line of clothing, plus different licensed brands of luggage, glasses, scarves, kimonos and golfwear. Pop superstar Lady Gaga modeled her “I Feel Love” collection last 2009, which includes that now famous fishnet headmask. She will be designing the official uniforms for presentations of the Tokyo 2020 team, including the ones they will wear when the final decision is made at the International Olympic Committee (IOC) Session in Buenos Aires on September 7. http://japandailypress.com/lady-gaga-designer-to-produce-tokyo-2020-uniform-0226199
  6. Tokyo 2020 hope Yokohama Paratriathlon will help boost Olympic and Paralympic bid Monday, 01 April 2013 By Duncan Mackay April 1 - The Yokohama Paratriathlon, which is due to take place on May 11 and 12, has been added to the International Triathlon Union (ITU) Paratriathlon series, it has been announced. Tokyo 2020 hope that the event will help boost their bid to host the Olympics and Paralympics by helping it promote sport for all, regardless of age, gender and disability. The season is due to climax at the ITU Paratriathlon World Championships in London on September 13 on the same course that hosted the Olympic triathlon competiton won by Britain's Alistair Brownlee and Switzerland's Nicola Spirig. ITU Paratriathlon events are also due to be held in San Diego on April 20 and Edmonton in Canada on June 22 and it is hoped that it will showcase the sport ahead of its debut on the Paralympic programme at Rio 2016. A total of 16 athletes competed in the Paratriathlon race in Yokohama last year, including London 2012 long jumper Mami Sato. "The addition of the Yokohama event is absolutely a big momentum to further promote the sport of Paratriathlon in this region and confirm how the sport with disability is rapidly evolving in Japan," said Masa Takaya, the acting communications director of Tokyo 2020. "Paratriathlon is new, exciting and dynamic domain in the sport, and we are pleased to see that Japan's effort is a part of the development. "Tokyo 2020 is committed to organising both Olympic and Paralympic Games as one seven-week celebration. "The Games of delivery, celebration and innovation will certainly become a social catalyst to raise global awareness of the sport with disability, inspiring youth of the world." http://www.insidethegames.biz/paralympics/summer-sports/triathlon/1013562-tokyo-2020-hope-yokohama-paratriathlon-will-help-boost-olympic-and-paralympic-bid
  7. Venues and Match Schedule: http://www.footballaustralia.com.au/site/_content/document/00001214-source.pdf
  8. Asian Cup 2015 venues and schedule announced Wednesday, 27 March 2013 10:02 AM The Asian Football Confederation (AFC) and the AFC Asian Cup Australia 2015 Local Organising Committee (LOC) today unveiled the match schedule and host venues for the 2015 competition. The competition will kick off in Melbourne on January 9, 2015 with an opening ceremony and Socceroos match at Melbourne Rectangular Stadium and will culminate in the Final at Sydney’s Stadium Australia on January 31, 2015. The other three competition venues are Brisbane Stadium at Milton, Canberra Stadium in the ACT and Newcastle Stadium in NSW. LOC Chief Executive Officer Michael Brown said today’s announcements marked a significant milestone in the planning of AFC Asian Cup Australia 2015. “The Asian Cup in Australia will be a three week, 32 match festival of football culminating in the Final at Stadium Australia on January 31,” Brown said. “We are pleased to have now locked in five top class venues for the competition and finalised the match schedule. “This will allow the detailed planning for the event to progress on schedule to ensure Asian Cup Australia 2015 is a world-class event and maintains Australia’s international reputation as a great host for the world’s best sporting contests.” Brown said the Socceroos qualifying games would be played in Melbourne on January 9, 2015; Sydney on January 13, 2015; and Brisbane on January 17, 2015. “The four Quarter Finals will be played on January 22 and 23, 2015 and we are very excited that on Australia Day 2015 the first Semi Final will be played at Stadium Australia. “The second Semi Final will be played in Newcastle on January 27, 2015 and the city will also host the 3rd v 4th play-off on January 30, 2015.” AFC Asian Cup Australia 2015 is being jointly-funded by the Australian Government and the Queensland, NSW, ACT and Victorian Governments. Federal Minister for Sport Kate Lundy said the Gillard Government was working in partnership with the Local Organising Committee as Australia prepares to host the Asian Cup – the region’s premier sporting event. “The Asian Cup offers a unique opportunity to showcase Australia as a world-class host for major sporting events and as an attractive tourist destination,” Lundy said. “The spin-off from the Cup will be enormous for Australia with a global TV audience of more than 2.5 billion people expected and an estimated 45,000 international visitors set to visit our shores.” NSW Minister for Sport Graham Annesley welcomed the announcement that Sydney and Newcastle would host a key Semi Final and Final match. “The staging of the 2015 AFC Asian Cup in Australia is just reward for the growth of football in this country,” Annesley said. “Successive FIFA World Cup campaigns have positioned Australia on the world football stage, and I’m confident both Stadium Australia and Newcastle Stadium will ensure fans experience and enjoy these world class facilities during the Asian Cup.” Victorian Minister for Sport Hugh Delahunty said: “I am delighted the event's Opening Ceremony and Opening Match featuring the Socceroos will be held at Melbourne Rectangular Stadium in Melbourne on 9 January 2015. “Melbourne Rectangular Stadium is a world class, award winning, purpose-built stadium with fantastic turf that the players will love and where the fans can get up close to the action. “'I look forward to welcoming visitors to Melbourne and Victoria for this highly anticipated event.” Queensland Minister for Tourism and Major Events, Jann Stuckey, said Queenslanders were looking forward to the benefits and exposure the tournament would bring to the state. “An event the size of the Asian Cup has a tremendous impact, and I know that Brisbane 2015 will be memorable for spectators and competitors alike,” Stuckey said. “The number of Asian tourists visiting Queensland has increased markedly during recent years, and the event will provide an opportunity to build on that by showcasing what our wonderful state has to offer.” ACT Minister for Sport Andrew Barr said the ACT Government was proud to be working with Victoria, Queensland, NSW, the Federal Government and the AFC Asian Cup 2015 Local Organising Committee to host this exciting event and showcase Australia to Asia and the world. “I’m delighted that football fans in Canberra and the capital region will have the chance to see some of the world’s best players and international teams in action. “Canberra Stadium has a proven track record of hosting high-quality fixtures, including Olympic football, Rugby World Cup and Rugby League World Cup matches. Likewise Canberra will be a great venue for travelling fans, who will have the chance to see the unique attractions of the nation’s capital.” http://www.footballaustralia.com.au/news-display/asian-cup-2015-venues-and-schedule-announced/63911
  9. Isn't 7:15 am too early in the morning for such event ?
  10. Tokyo 2020 Olympic bid committee failing to meet private funding goals KYODO MAR 30, 2013 The managing director for Tokyo’s bid to host the 2020 Summer Olympics said earlier this week that private funding for the bid effort was falling far short of its target. Bidding for the Games was expected to cost ¥7.5 billion, and it was anticipated that ¥3.8 billion of that be raised through private donations. Masato Mizuno, the managing director of the bid committee, however, indicated that less than half of that amount had been raised so far. Tokyo is competing with Madrid and Istanbul to host the 2020 Games with the winning bid to be decided by the International Olympic Committee in September. “By September, we want to raise ¥3.8 billion,” one of bid committee members said. The committee is looking at other ways of raising money, including increasing its target for sponsorship contracts. Tokyo spent ¥15 billion on its failed bid to host the 2016 Games and ended in the red worth ¥690 million. http://www.japantimes.co.jp/sports/2013/03/30/more-sports/tokyo-2020-olympic-bid-committee-failing-to-meet-private-funding-goals/#.UVYepBzfDtk
  11. Olympics: Madrid 2020 bid better than previous efforts - IOC Thu Mar 21, 2013 12:48pm EDT By Iain Rogers MADRID (Reuters) - Madrid's bid to host the 2020 Olympic Games is an improvement on their failed efforts to secure the 2012 and 2016 editions which could be "third time lucky" for the Spanish capital, the head of the evaluation commission said on Thursday. Madrid, which is competing with Istanbul and Tokyo for the 2020 Games, has been presenting its candidacy to the International Olympic Committee (IOC) commission, headed by IOC vice president Craig Reedie, this week. Reedie told a news conference concluding the four-day visit that the commission had been "greatly impressed" by the presentation. "I think what happens in every bidding context is that the cities just get better and better and better," he said. "People have seen the experience of Games in different parts of the world and I don't think there is any doubt that this candidature has learned from that. "They have taken the 2016 concept as a base and it is a better concept now than it was then. Who knows maybe it'll be third time lucky?" Each city delivered their candidature files to the IOC in January and on-site inspections by an evaluation commission began in Tokyo this month. Istanbul will host the commission from March 24-27 before it publishes a technical assessment at the beginning of July. GAMES LEGACY Sebastian Coe, the twice Olympic 1,500 meters champion and chairman of the London 2012 organizing committee, said this month the three cities' ability to provide a convincing reason why they want to stage the Games and not just prove that they can would be the key to winning. Mapping out an attractive "Games legacy" would be crucial to gaining the backing of IOC members at a vote in Buenos Aires in September, he told a forum in Madrid. Reedie's comments on Thursday were echoed by Gilbert Felli, the IOC's Olympic Games executive director. "The cities always learn from the process of candidacies," he told the news conference. "We have seen that with the quality of what has been presented to us here. So yes it's an improvement with the process of the candidacy of Madrid." With the economy struggling and unemployment at record levels, many Spaniards are worried about the cost of hosting an Olympics and the issue dominated questions at the news conference. "We have had a very clear statement from the bid committee," Reedie said. "They believe the Spanish economy has suffered a very difficult time but that it has stabilized and it will improve. "I have to tell you if I could predict the future movement of world economies I would not be sitting here. We are grateful for their honesty and openness." (Editing by John Mehaffey) © Thomson Reuters 2013 All rights reserved. http://ca.reuters.com/article/sportsNews/idCABRE92K0V820130321?pageNumber=2&virtualBrandChannel=0&sp=true
  12. Public transport is one of Madrid 2020’s key strengths 21 03 2013 [8:11] ~ Madrid 2020 Sunshine on Wednesday followed the previous day’s rain, allowing the IOC Evaluation Commission members to stroll around Madrid’s proposed Olympic venues and enjoy magnificent views of the city at each one. On the agenda this time were the Hippodrome, the Madrid Arena, the Caja Magica, the Club de Campo which are all within easy reach of each other. This meant one of the Spanish capital’s key strengths was in evidence – the transport system. Afterwards, the Mayor shared her delight at the reaction from the chairman of the Commission, Sir Craig Reedie. “He told me we have a lot of reasons to be proud of this city.” Alejandro Blanco, the bid chief, summed up his satisfaction with the day like this: “One great plus is that we are really prepared and we have a compact project, which the whole world can see already. “The Olympic movement runs no financial or organisational risk if the Games are awarded to Madrid. Speaking about the Madrid Arena, he said it was “iconic and one of the best (venues) in the world”. Mr Blanco, also the President of the Spanish Olympic Committee, made reference to the tragedy that occurred in the Arena in November. He stressed that it had not taken place during a sports fixture and praised the city council for subsequently reviewing health and safety procedures at all municipal venues. Mayor Botella went on to say that one expert had described the Caja Magica as “the best tennis stadium in the world”. Despite this, she said it is “under-utilised because of the crisis.” “When we look back in a few years time, we will realise just how profitable the Caja Magica is.” At Wednesday’s press conference the Mayor also announced the decision to provide accommodation in university halls of residence, thus increasing access to the Games. “We want to welcome people of all means and student housing is one way to ensure that,” she said. http://www.madrid2020.es/en/public-transport-is-one-of-madrid-2020s-key-strengths/
  13. Montopoli: We want this to be the best ever (FIFA.com) Thursday 21 March 2013 © Foto-net Today’s announcement of the official match schedule for the FIFA Women’s World Cup Canada 2015™ represents another important step on the road towards this eagerly anticipated global event. Excitement is certainly building in the host nation as plans take shape for a tournament that is expected to build on the remarkable successes of previous FIFA Women’s World Cups. In the wake of this latest landmark being passed, the tournament’s National Organising Committee chairman Peter Montopoli spoke to FIFA.com about what fans and players can expect from Canada 2015. FIFA.com: What will the FIFA Women's World Cup be like in Canada in 2015? Peter Montopoli: Any time you host a FIFA World Cup, you know that it is going to be special, perhaps a once-in-a-lifetime opportunity for your country. In this case, we will be hosting the FIFA Women's World Cup from coast to coast across five time zones in six venues, from Vancouver near the Pacific Ocean to Moncton near the Atlantic Ocean. We believe this competition has the power to engage a nation while in turn produce an exceptional atmosphere for the matches themselves. What can Canada promise as host for this competition? The FIFA Women's World Cup is a world-class competition that offers the best in football from around the globe. It is important that Canada produces a world-class stage for this competition. Our nation has proven in the past to be an excellent host for major sporting events, including the FIFA U-19 Women's World Championship in 2002 and the FIFA U-20 World Cup in 2007. I believe we will prove it once again, infused with the character of our multicultural society, we will welcome the world through the FIFA Women's World Cup in 2015. What goals have you set for the FIFA Women's World Cup in 2015? We want every Canadian to have the opportunity to be a part of this competition in 2015, to have the chance to touch and feel a piece of the excitement. We have set a target to draw a record 1.5-million spectators to this competition, through 52 matches in six stadiums in venues. Remember, never has this been done before in our nation before - one major competition hosted simultaneously across six cities from coast to coast. We want this to be the most successful FIFA Women's World Cup in history! What will the FIFA Women's World Cup do for football in Canada? The FIFA Women's World Cup must be bigger than just the 52 matches themselves. We have experienced this with each of the past FIFA competitions hosted in our country. From the FIFA Women's World Cup in 2015, we want to leave a legacy for sport, for women, and for Canada that reaches far beyond the competition's 30 days. Certainly, this competition will have a positive effect on all levels of football across the country - both men's and women's soccer - but it most surely will help establish a new era in the women's game. http://www.fifa.com/womensworldcup/news/newsid=2038830/index.html
  14. FIFA Women’s World Cup Canada 2015™ match schedule unveiled (FIFA.com) Thursday 21 March 2013 © LOC The official match schedule for the FIFA Women’s World Cup Canada 2015™ was provisionally approved today by the FIFA Executive Committee during a meeting held in Zurich. Fans can now mark their 2015 calendars with the world’s largest women’s football tournament, which will dominate the Canadian landscape from 6 June until 5 July 2015. The competition will kick off with the opening ceremony and opening matches in Edmonton. In total, 52 matches will be played over 30 days from coast to coast in six venues. The final match will be played in Vancouver. Canada, as the hosts, have been named as the A1 seeds, which means that they will play their first two group matches in Edmonton. For the first time, the 2015 tournament will welcome 24 teams from around the world, a milestone in women’s football as the beautiful game continues to grow in all regions of the globe. The qualification matches will begin in April 2013 with the preliminary round in Europe and will continue until November 2014, ending with the play-off matches between the fourth-placed team from CONCACAF (North, Central America and the Caribbean) and the third-placed team from CONMEBOL (South America). Canada 2015 will see the participation of five teams from the AFC, three teams from CAF, three or four teams from CONCACAF (not counting the Canadian hosts), two or three teams from CONMEBOL, eight teams from UEFA, and one team from OFC. The Local Organising Committee (LOC) has also announced that the highly sought-after tickets will go on sale in the third quarter of 2014. The FIFA Women’s World Cup Canada 2015™ will be preceded one year earlier by the FIFA U-20 Women’s World Cup. The official match schedule and host cities for Canada 2014 will be announced in the coming months and ticket sales will begin in August 2013. For more information and the match schedule for Canada 2015, please visit the official website through the link on the right. http://www.fifa.com/womensworldcup/organisation/media/newsid=2035770/index.html Match Schedule : http://www.fifa.com/mm/document/tournament/competition/02/03/96/71/fwwc2015_matchschedule-letter_15032013.pdf
  15. Welcome speech by HRH Prince of Asturias at IOC Evaluation Gala Dinner 20 03 2013 [22:12] ~ Madrid 2020 Sport and the principles of the Olympic movement encourage us to reaffirm a system of values that prioritises solidarity, fair play, health, as well as friendship and tolerance. It pushes us as individuals and as a collective to be better. Paralympic sport involves other fundamental virtues such as courage, the will to overcome obstacles and the desire for integration. The Olympic movment, particularly through the Olympic and Paralympic Games, is the main engine for these values and attitudes. Tomorrow you will have to listen to me for the last time on this visit. Madrid has qualities that I must stress. It is a city which is open to the world, with a population that is recognised for its hospitality, generosity and tolerance. Madrid isn’t just a European city, it is also undoubtedly a showcase for the Hispanic and Ibero-American world. Our capital can offer peace and harmony and also has a safe and accessible location. Madrid has persevered and in time we have improved our bid in an effort to be chosen as the host city for a Games that we so want and that so many people are fighting for. Definitive evidence of our sporting and Olympic spirit is that we do not give up and we hold in high esteem the movement and the philosophy that are the basis for the Games. http://www.madrid2020.es/en/welcome-speech-by-hrh-prince-of-asturias-at-ioc-evaluation-gala-dinner/
  16. The Games live from Madrid 20 03 2013 [21:14] ~ Madrid 2020 More than 19,000 journalists will descend on Madrid to cover the Olympic Games in the event that it is chosen as the 2020 host city. Coverage of the Games is an important Olympic objective given that it will provide an opportunity to achieve international recognition of Madrid and to work with new technologies in the dissemination of information. “Broadcasting rights represent more than 50% of the income for the Olympic movement,” says Jim Curley, director of Madrid 2020’s International Communication Agency. The Madrid Games will provide an opportunity to take advantage of new technology that will be developed in the coming years both when it comes to the facilities and to communications strategies. “We want to build on the lessons learned from London, but also incorporate new ideas,” said Lorena Segura, the architect in charge of the design of the Media Village. The housing in Village will be built out of top quality industrially produced prefabricated modular structures. It will be erected in the Campo de las Naciones cluster, from where it will be possible to walk to the main Games sites. The Village will have the flavour of a Mediterranean ‘barrio’, but constructed on the basis of energy efficiency and respect for the environment. Space, flexibility and versatility are the hallmarks of the accommodation to be specially created for the media. “We want to construct iconic, memorable buildings but that ones that are sustainable too. These will be constructions that leave a lasting legacy but at a low cost.” The location of the Media Village near to other key sites and the efficient transport system are considered great strengths of the Madrid bid. Positive spirit atmosphere Aside from the logistics, the celebration of the Games represents an opportunity to create an “positive atmosphere around the world,” added Mr Curley, a veteran of 77 world and 85 European championships. More than two months of sport is enough to promote Olympic values. “Madrid will infect the whole world with its passion, creating and sharing positive values to inspire current and future generations.” According to the communications expert, the city’s culture, unique historical traditions, weather, time zone and “even the light” are points in favour of the bid. To promote this iconic Spanish city, locations such as the Santiago Bernabeu and the Retiro Park have been chosen. The national communications plan is based on “increasing the support throughout Spanish society”, stresses Ignacio Gómez Acebo, Director of Communications with Madrid 2020. “We want to promote the values of the Olympic Movement and share them with the whole society in the years leading up to 2020”. The Olympic extravagana is an opportunity for Madrid to welcome the world with open arms. To give one example of the communicative power of the event, the Olympic torch will travel through 400 municipalities and will be a “magic moment”. “We are going to organise spectacular iniatiaves, some of them seen at previous Games and some totally new ones,” he added. http://www.madrid2020.es/en/the-games-live-from-madrid/
  17. Transport and accommodation all set for Madrid 2020 20 03 2013 [20:44] ~ Madrid 2020 Madrid is prepared to welcome all the athletes, support teams, media, spectators and other tourists who will visit the city in August 2020 in the event that it is chosen to host the Games. “Around 80% of the capacity required is within a radius of 10 kilometres of the city. We will be able to offer 44, 933 beds in hotels ranging from 2 to 5 stars,” said Donna Taylor, who was in charge of accommodation for London 2012. Some 1,800 rooms have been set aside for use by members of the International Olympic Committee and organising staff. They will stay in 5 star hotels near the Retiro where some events are taking place. The Paralympic family will be accommodated in a fully accessible hotel near the Olympic Park. Madrid 2020 already has a plan in place to host all the different groups involved in the Games. Members of the media can stay in hotels close to competition sites and in the Media Village in the heart of the Games. In the Media Village, journalists will have 3000 rooms where they can work in excellent conditions. Both the hotels and apartment blocks have meeting rooms for use by guests during the Games. “We started working well in advance, at the highest level with a solid and cohesive team to achieve one end: Madrid 2020,” said Jesus Gatell, president of the Madrid Hoteliers Association. The number and diversity of hotels on offer in the city is sufficient to accommodate all those visiting Madrid during the Games. These hotels will be able to satisfy the expectations of any visitors by offering the latest technology, as well as security and professionalism. “We are not merely chasing profits in 2020. We want to be useful to society and to position Madrid well for the future,” added Mr Gatell. From the culinary point of view, Madrid can also offer great quality: With 53,000 restaurants in or near the capital “we can guarantee a great dining experience,” said Joaquin Castillo, Director General of Tourism in the Madrid Region, adding that there is also a wide range of cultural and artistic activities on offer in the immediate area. Transport The transport plan for Madrid 2020 is based on the existing infrastructure, which will be, in and of itself, sufficient to cover the travel needs of those attending the Games. “All transport requirements during the Olympics can be met without any important changes to the public transport and road system,” said Saioa Sancho, of the company responsible for planning the transport strategy. “The objective is to move different groups of customers easily and safely between the competition sites and their lodging.” Under the transport plan the average travel time for 65% of athletes living in the Olympic Village will be 5 minutes and for 98% of them it will be less than 15 minutes. No one should have to travel more than 25 minutes. The existing infrastructure, which has been improved in the last few years, will meet the needs of the 2020 Games, without the need for ambitious construction projects, according to Carlos Cristobal, Director of Quality, Processes and External Relations for the Regional Transport Consortium. Barajas International Airport, the principal gateway to the city, welcomed more than 49 million passengers in 2011 and is prepared to receive more 70 million per annum in the future. With four terminals and a good system of public transport to reach the city (train, metro, taxi and bus), the airport is perfectly placed to handle the demands of 2020. The high-speed rail network will mean journey times of less than two and a half hours between Madrid and the other host cities – Valencia for sailing and Barcelona, ​​Córdoba, Málaga, Valladolid and Zaragoza for football. The road network features 12 radial and four major ring roads, which are accessed via wide streets and avenues. An international benchmark Madrid’s public transport is unrivalled, having received more than 15 million euros in investment in the last 20 years. This sum went into increasing metro capacity, new suburban train lines, more bus hubs etc. Around 42% of journeys in Madrid take place on public transport, 34 are on foot and only 24 by private vehicles. Access for people with limited mobility is assured on the entire fleet of buses and on 61% of the metro system. With regard to the Games $427 million has been set aside to improve access at Olympic venues. This will in turn have implications for public transport since four new stations are planned on the existing lines (three on the suburban rail system and one on the metro). One metro line will be extended. Although most spectators will use the existing transport system (bearing in mind that there is a 30% increase during the summer), additional services will be laid on. These include express Olympic buses and an increase in metro services to the Olympic Park. http://www.madrid2020.es/en/transport-and-accommodation-all-set-for-madrid-2020/
  18. Tokyo 2020 welcomes National Stadium remodel contest winner (L to R) Tadao Ando awards stadium architect Zaha Hadid / Tokyo 2020 CHAD WISE / Sports Features Communications March 20 – Zaha Hadid of Zaha Hadid Architects, the winner of the contest to update and remodel Tokyo’s Kasumigaoka National Stadium, was welcomed to Tokyo by the Tokyo 2020 Bid Committee today, weeks after the International Olympic Committee Evaluation Commission’s visit to the Japanese capital. Tokyo 2020’s promise to deliver an innovative Games will be shown in Hadid’s design concept, which combines a strong sense of history with a pioneering vision for the Olympic Movement. Hadid received an award at a ceremony hosted by the Japan Sports Council. “We had a very successful Games in London, and I’m sure Tokyo will also be able to host a fantastic Games with its great sports facilities,” Hadid said. “It’s really a great honour and pleasure for me to be here and accept this award.” “The dynamic and futuristic design moved the jury, and I am confident the new stadium will serve as the symbol for our burning desire to host the Tokyo 2020 Games,” world famous architect and Tokyo 2020 Council member Tadao Ando, who oversaw the contest, said. The site of the main Olympic Stadium for the Tokyo 1964 Games, located in the heart of Tokyo 2020’s proposed Heritage Zone, will be the ground for the new National Stadium. The proposed stadium, the first Olympic Stadium to feature a retractable roof, will hold 80,000 spectators and will be served by at least six rail lines within walking distance. “The new National Stadium will be a truly iconic structure that showcases sustainable leading-edge technologies and architectural designs,” IOC member and Japanese Olympic Committee and Tokyo 2020 President Tsunekazu Takeda said. “It is wonderful to welcome the world-renowned Zaha Hadid in Tokyo, whom we deeply thank for her remarkable design. It is our dream to see the Olympic Flame return to Tokyo and burn brightly atop our reborn National Stadium.” The design competition was held in 2012 by the Japan Sport Council, owner o the Kasumigaoka National Stadium. The contest was held to solicit plans for an updated and remodelled stadium, to be ready for the IRB 2019 Rugby World Cup. The proposed National Stadium will host the Opening and Closing Ceremonies, Athletics, Football and Rugby at Tokyo 2020. Led by Hadid, the first woman awarded the Pritzker Architecture Prize for the Bridge Pavilion in Zaragoza, Spain, Zaha Hadid Architects has designed 950 projects in 44 countries. Hadid also designed the Aquatics Centre in London for the 2012 Games. http://www.sportsfeatures.com/olympicsnews/story/50090/tokyo-2020-welcomes-national-stadium-remodel-contest-winner
  19. Organising Committee for the FIFA World Cup extends its responsibilities to cover 2018 and 2022 (FIFA.com) Tuesday 19 March 2013 © Foto-net The Organising Committee for the FIFA World Cup™ convened at the Home of FIFA in Zurich on 19 March 2013. During the meeting, it was agreed that the committee’s responsibilities should be extended to also cover decisions related to the preparations for the 2018 and 2022 FIFA World Cups. “Considering that we have three FIFA World Cups in simultaneous preparation, it was necessary to extend this FIFA decision forum to cover not only the 2014 event but also the next two events,” explained FIFA Secretary General Jérôme Valcke. FIFA President Joseph S. Blatter, who opened the meeting, underlined his confidence in the strength of the unity forged in recent months by FIFA, the LOC and the Brazilian authorities to stage two great football festivals in June 2013 and June/July 2014. The Local Organising Committee, led by President José Maria Marin and CEO Ricardo Trade, provided the committee – which includes the entire FIFA Executive Committee – with a comprehensive update on the preparations. It was also confirmed that the Final Draw for the Brazil 2014 will take place at Costa do Sauipe in Bahia at 13.00 local time (17.00 CET) on 6 December 2013. Next week will see a further 84 qualifying matches take place from 22-26 March in all six confederations. So far, 476 qualifying matches have been played with another 344 to be completed before the final line-up of 32 teams is known. The meeting also included the draw for the AFC qualifiers, with the third-placed team in Group B set to face its counterpart from Group A at home on 6 September. The return match will take place on 10 September. The chairman of the FIFA Medical Committee Michel D’Hooghe provided a positive report on the preparations for the medical services at the FIFA Confederations Cup and the FIFA World Cup for all parties, ranging from the teams to the spectators, and also including the plans that will be put in place for major emergencies. As a first decision on the 2018 FIFA World Cup, the organising committee also approved a proposal from the Russia 2018 LOC that the Preliminary Draw take place in Saint Petersburg on either 24 or 25 July 2015. Following the meeting, FIFA President Joseph S. Blatter and FIFA Secretary General Jérôme Valcke met Brazil’s Sports Minister, Aldo Rebelo. http://www.fifa.com/worldcup/russia2018/organisation/media/newsid=2035763/index.html
  20. Widespread public support for Madrid 2020 19 03 2013 [18:52] ~ Madrid 20200 Government, political figures came on Tuesday to highlight the values of the Madrid 2020 Olympic bid. The Spanish Minister for Education, Culture and Sport, Jose Ignacio Wert, was joined by the Mayor of Madrid, Ana Botella, the President of the Autonomous Region of Madrid, Ignacio Gonzalez and COE and Bid president Alejandro Blanco in expressing the unwavering commitment of the institutions they represent to the project to host the 2020 Olympic and Paralympic Games. In doing so, they also pointed to the support of the Spanish authorities in general for the Bid and the enthusiasm it is generating among the people of Spain. Mayor Botella highlighted the findings of a nationwide survey conducted last September of 2,000 people of all ages, which revealed that 76.5 percent of people in the city of Madrid supported the Bid, a figure that rose to 85.7 percent in the Madrid region and 77.8% across the nation as a whole. Botella also said that 20,000 had already applied to become volunteers for the Games, a figure that is expected to rise to 50,000. “This is the most wonderful feeling I’ve had since I started heading the Madrid 2020 Bid,” she said. As the mayor of Madrid I know that our bid has tremendous backing from both the Spanish public and the country’s political institutions, and I know that there is a whole groundswell of unconditional support right behind us. That support is ongoing and it drives us forward every day.” She added: “The 2020 Bid would not have been possible with the enthusiastic involvement of the out-of-Madrid venues – Barcelona, Valencia, Zaragoza, Malaga, Cordoba, Valladolid, Paracuellos del Jarama and Getafe – and their respective autonomous regions – Catalonia, Aragon, Castile and Leon, Valencia and Andalusia – who have always given us their unstinting support.” The mayor also spoke of the essential backing the Bid has received from the Spanish monarchy: “Madrid 2020 has the full support of our royal family, which is truly an Olympic family. The Prince of Asturias, who took part in the sailing competition at Barcelona 1992, is the honorary president of our bid and is anxious to play an active role as an Olympian in promoting the Games around the world. Prince Felipe is fully committed to helping make our dream, which is shared by Madrid, Spain and the whole Spanish-speaking world, a reality.” New anti-doping act The Spanish Minister of Education, Culture and Sport, Jose Ignacio Wert, announced that a new anti-doping act would come into effect in June. The act has the approval of the World Anti-Doping Agency (WADA) and brings Spanish legislation fully into line with WADA and the IOC’s regulations on this issue. In reference to the economic crisis, the minister said: “The Games are a wonderful opportunity to boost our economy and to return Spain to its rightful place in the world.” Another of the commitments enshrined in the bid is the agreement that the Spanish government, the regional government of Madrid and Madrid City Council have made to create the Olympic Development Office (ODA), which will build the necessary infrastructures and meet the cost of the work, which is detailed in the bid’s financial guarantees. Rounding up, Wert said: “The Olympic and Paralympic Games are sport, but they are also education and culture. This is a national project in every sense and it is for that reason that it has the explicit support of virtually every political party represented at each of the three levels of government.” Unity at all levels of government As a sign of the Autonomous Region of Madrid’s commitment, its president Ignacio Gonzalez said it would make a series of first-class facilities available to the bid. He announced that new venues would be built, such as the Paracuellos Shooting Centre and La Gavia White Water Centre, and that the regional government would take part in the construction of the Olympic Village. During his contribution to the presentation, Gonzalez focused his attention on the solidity and strength of the bid, and highlighted the desire at all levels of government to see the Games take place in Madrid without a hitch. He added: “Together we make a great team, and like a good sports team we are all pulling together to overcome any weaknesses.” Athletes and youngsters In his capacity as the President of the COE and the Madrid 2020 Bid, Alejandro Blanco put the emphasis in his speech on the passion that Spanish society, the country’s sporting institutions and major Spanish and international companies are showing for the project. Blanco said that young people were expressing more support than anyone for Madrid 2020: “They see it as a unique and exceptional project, as the project of their lives.” This widespread acceptance is also being expressed in social networks, with Madrid 2020 attracting more than 40,000 followers on Facebook and 17,000 on Twitter, and 190,000 people logging on to the Madrid 2020 video channel. Legal and financial aspects In his speech, the Spanish Minister for Industry, Energy and Tourism, Jose Manuel Soria, detailed the extensive range of legal and administrative initiatives that the government will implement to ensure the success of the Madrid Games, including the total protection of the Olympic and Paralympic logos and symbols. Legal initiatives include the strengthening of the comprehensive protection of sponsors’ rights and the awarding of tax incentives, while tougher measures will be introduced to stamp out ambush marketing, a practice that causes great harm to official sponsors. In financial terms, the minister announced that the Executive would safeguard a third of the investment needed to complete all the infrastructures detailed in the Candidature File, and would also contribute some $33m to the Paralympic Games budget. Mayor Botella added that Spain is wholeheartedly committed to the Games, as is the Autonomous Region of Madrid and the city of Madrid itself. “There is one very good explanation for this level of commitment,” she said. “We have been dreaming of hosting the Games for the best part of 15 years and we have been working together to achieve that goal. We know we can make this dream come true and we are totally prepared to host the 2020 Games.” Botella added: “Our bid meets all the IOC’s rules and regulations in full. The IOC framework is 100-percent compatible with Spanish legislation, and each and every one of the Spanish institutions taking part have guaranteed that the Olympic Charter and the Host City Contract will observed and complied with at every level. Furthermore, Madrid 2020, the City of Madrid and the COE have been working closely with the IOC throughout.” The mayor went on to say that the bid is also ready at an institutional level and explained the structure of the Bid Committee and how it would eventually become the Olympic Development Office and the Madrid Organising Committee (COM), which would include two bodies: the Madrid 2020 Foundation and the Madrid 2020 Corporation. The articles of association of the foundation and the corporation would allow an immediate transition to the ODA and the COM, with the Spanish government, the Autonomous Region of Madrid and Madrid City Council all forming part of the ODA. The ODA’s main responsibility would be to develop and organise the necessary venues and infrastructures, 78 percent of which is already in place, as is well known. The ODA would also offer the public services necessary to host the Games. It should also be noted that the officials forming part of the ODA would also sit on the COM along with representatives from the Olympic committees and the Spanish members of the IOC, thereby ensuring effective coordination between the ODA and the COM. Sponsors’ rights Felix Plaza of the law firm Garrigues described the strengths of the bid’s fiscal and legal framework, which provides for the compliance with and implementation of the pledges made by public and private bodies. Plaza added that this legal protection will safeguard the rights awarded to Olympic sponsors, the media and other commercial partners in ensuring the success of the event.” Madrid 2020 Managing Director Victor Sanchez then shed light on the functions and organisational system that the ODA and COM would adopt during the various development phases. In fulfilling its objectives, the ODA would follow a coordination model at every level, while the COM (a private not-for-profit organisation) has been designed, as Sanchez put it, to ensure a fluid transition from the bid phase to the Organising Committee phase. http://www.madrid2020.es/en/widespread-public-support-for-madrid-2020/
  21. A city built for athletes 19 03 2013 [10:23] ~ Madrid 2020 The Olympic and Paralympic Village that the city of Madrid has designed to house the athletes competing at the 2020 Olympic and Paralympic Games, should the Spanish capital be chosen to host them, has a lot going for it. Designed by athletes for athletes, it is at the very heart of the Games, situated just a short distance from all the competition and training venues and the city centre, and well connected to them also. As well as being comfortable, efficient, secure, totally sustainable and equipped with the latest technology, it is pleasant and welcoming too, offering lots of open spaces and a typically Spanish, Mediterranean feel. Spanish Olympic Committee (COE) vice-president and Madrid 2020 CEO Victor Sanchez described the Olympic Village in these terms in presenting it to the members of the IOC’s Evaluation Commission. “Our concept of the Village takes into account the best practices of previous organising committees, the requirements of the national Olympic and Paralympic committees, and the experience that we have ourselves acquired,” he said. Sanchez then introduced the speakers providing the details on what is one of the Madrid 2020 Bid’s main assets. Helping COE vice-president and the bid’s International Relations CEO Theresa Zabell in this task were the architect Javier Herreros, who designed the Olympic Village, and Juan Manuel Fernandez, the Assistant Deputy Director of Town Planning at Madrid City Council. He also introduced the speakers taking part in the Paralympic Games presentation: Spanish Paralympic Committee (CPE) President Miguel Carballeda; CPE Secretary General Miguel Sagarra, who is also a member of the International Paralympic Committee (IPC) Governing Board; and Teresa Perales, Spain’s most successful Paralympian of all time and a member of the IPC Athletes’ Council. A home from home “Without the athletes there are no Olympic Games,” said Zabell, speaking from experience as a two-time Olympic champion. “That’s why the organisers of the Games have the responsibility of creating an ideal environment for them. Athletes want security, comfort and convenience, and the best way to help them maximise their competitive potential is to make sure they’re relaxed and comfortable in the Village and to provide them with a home from home.” “The Olympic Village will be a small and welcoming city with an atmosphere that reflects our own Spanish culture: warm and fun,” added Herreros. “An intelligent and sustainable community”, to use Herreros’ words, the Village will be just a short walk from the Olympic Stadium and an average of only eight minutes away from the rest of the venues. It will also boast excellent links to the city’s airport and high-speed rail link, the two “gateways” to Madrid. Covering an area of 46 hectares, with an additional 18 hectares taken up by green areas, the Olympic Village will feature eight residential blocks with courtyards, all situated around communal gardens. It will provide accommodation for 17,800 athletes and coaches in total and will comprise 2,890 bedrooms, each occupied by a maximum of two athletes. There will be one bathroom for every four Olympic athletes and one for every three competitors at the Paralympic Games. Resident Centres will also be set up on the ground floor of each block to provide a rapid response whenever required. The main facilities, including the canteen and National Olympic Committees Centre, will be centrally located and no more than five minutes’ walk away from any of the residential blocks. General services will be located on the main pedestrian avenue, which leads to the Olympic Plaza, the point of connection between the main entrance, the Olympic Ring and the residential area. The main entrance and the support facilities will be located in the southern part of the Village, close to the residential area. There will also be a multi-purpose training centre within the Village. Separate rest areas have been designed for athletes and guests, while parking areas will be made available to National Olympic Committees in order to meet everyday operational requirements. Situated next to the main canteen, the transport bay and the Facility Service Centre will be served by roads offering easy and direct access to the service roads. The Village will be situated on largely flat ground and special road surfaces will allow drivers to find their way around the Village safely and with a minimum of fuss. Herreros said that the Olympic Village would be handed over to the Madrid Organising Committee (COM) in December 2019 to allow enough time to oversee the final stages prior to the opening. The Olympic Development Authority (ODA) will be responsible for the development of the Village. The Olympic Legacy The Olympic Village will be an eco-intelligent, green and environmentally sustainable community with a zero carbon footprint and efficient resource management. A comprehensive strategy has also been designed for the management of water and waste, the reduction of noise levels and low energy consumption. In line with the principles of bioclimatic architecture and landscaping, green energies will also be an integral part of the Village, with solar energy catering for a significant amount of its energy needs. “For all these reasons the Olympic and Paralympic Village will be one of, if not the most important legacies of the Madrid Games,” said Juan Manuel Fernández. Following the Games, the COM will hand the village back to the ODA, which will carry out the necessary legacy work. The handover of housing to future operators will be supervised and the sale and leasing of land and other facilities negotiated. A joint private-public company will be responsible for funding the Village, while private funds will finance the buildings at the complex, and public administration will allocate land and meet the cost of urban planning projects and the remaining permanent facilities. The Paralympic Games The Paralympic Games will use the same venues and infrastructures as the Olympic Games. The fact that athlete accommodation is so close to the venues is one of main advantages offered by the bid, as Miguel Carballeda pointed out. These Games aim to have a major impact around the world and increase the visibility of people with disabilities, allowing them to gain easier and more fluid access to education and employment opportunities and culture and leisure activities. Carballeda also underlined the ample experience both Madrid and Spain have acquired in Paralympic sport and the strength of the country’s disability sector, which is built around the Spanish Committee of Representatives of People with Disabilities (CERMI), an organisation representing four million people and their families. A further point in the bid’s favour is the support that people with disabilities receive from Spanish society. Funding Funding for the Paralympic Games is provided for in the Madrid Organising Committee’s combined 2020 Games budget, though as COE vice-president Sanchez explained, the budget includes a specific allocation of $179.2. In recognition of the social impact of the Games, the national, regional and municipal authorities will also contribute $32m each and will provide the necessary support services at no extra cost to the organisation. Sanchez went on to say that one of the objectives of these Games is to “light up the future of people with disabilities” and also to transmit the values of Paralympic athletes to society. He said: “The example set by these men and women, who overcome all types of impairments in playing sport, studying, working and enjoying cultural and leisure activities should serve as one that inspires us all.” Accommodation Miguel Sagarra explained that Paralympic athletes will be given high-quality accommodation, which will be provided in line with the same service criteria applying to accommodation for Olympic athletes, while accessibility will be upgraded to meet their specific needs. A budget of $4.2 will be set aside for these improvements. Competition officials will be housed in a different part of the Paralympic Village to the athletes and delegations. Meanwhile, the Paralympic family will stay at a five-star hotel located near to the Olympic Park. Plans have also been made regarding the accommodation of spectators and the employees of media outlets covering the event. Transport In terms of transport, the Madrid 2020 Bid has designed a compact network that makes the most of the proximity of residential and accommodation areas to the competition venues and guarantees short journey times. The model complies with the accessibility requirements laid down by the International Paralympic Committee. As Sagarra explained, athletes and referees are not the only priority in terms of transport, with the necessary resources also being laid on for everyone else attending the Games, including spectators and the media. Spanish Paralympic swimmer Teresa Perales said that the close proximity of accommodation to the venues is vital to the success of the Games: “We are going to put four years of our lives into this and we need the best possible conditions in which to train and rest. There are a lot of sports where you have to compete in heats and finals, with only a few hours between them. If we have to spend that time travelling, then it’s going to impact on our performance. Madrid 2020 understands that time is gold and will ensure that 85 percent of athletes will stay within five minutes of their competition venue and that average journey times will be eight to ten minutes only. Communications The central objective of Madrid 2020’s communications plan is to “inspire and excite” the world, and to transmit the values enshrined by Paralympic athletes to society and encourage other people with disabilities to follow their example and make the most of their abilities. http://www.madrid2020.es/en/a-city-built-for-athletes/
  22. Minimum investment, minimum risk 19 03 2013 [12:17] ~ Madrid 2020 The Madrid 2020 bid carries absolutely no financial risks. This was emphasised today by IOC executive board member Juan Antonio Samaranch, Manuel Parga, who is Finance Director of the bid, and Pierre Patrick Buffet, a finance expert with PWC, the company hired to audit the project and study the economic impact of the Games. With much of the infrastructure already in place the total investment needed to offer “exceptional Games” is limited to $2bn. Moreover, the funding has been “guaranteed by the three levels of government,” said Mr Samaranch. This sum, which is far below that of London or Rio, means that in these times ofuncertainty “this is a very safe option for the Olympic movement. Minimum investment, minimum risk”. Another factor contributing to lower costs is that there is no outlay associated with renting competition venues. Many locations are public property and will be made available to the Olympic movement for free. In addition to this many of the venues will not need to be converted for Olympic use “so that will also mean less work and less expense,” said Mr Buffett. The authorities will also have operational costs of $200 million, related to security, tax and transport and so forth. According to Mr Parga, this relatively low sum is possible because of the “high level of services already in existence in Madrid and in Spain”. The budget was drawn up in close operation by national federations, the Spanish Olympic Committee, the International Paralympic Committee and the Spanish authorities. Suggestions from the IOC were also included. Breakdown of costs Mr Parga gave a break down of the main costs envisaged in the Madrid 2020 budget. For example, $370 million will go towards “our workforce”. This will include more than paid 400 paid interns so that “Spanish young people can receiving training and be involved in the Games.” Another $460 million will be spent on information systems and meeting the needs of the press. Some $140 million will go to upgrading transport systems for a ‘compact’ Games, with minimum travel times between venues and the Olympic Village. With respect to the catering, the bid sets aside $80 million to show off one of Spain’s strong points. “The Olympic family can expect to eat well, with diverse cuisine from around the world, but with a Mediterranean touch,” said Mr Parga. Almost $150 million has been set aside for the ceremonies and other cultural activities. There is a budget of $160 million for promoting the Games. The financing of the project will be as follows: Some 31% to come from the IOC and the Top Sponsors Programme; 29% from ticket sales; 22% from local sponsors and suppliers; another 3% from the licensing programme and 4% from the Lottery and donations. Economic Impact This tight budget, nevertheless represents an unparalleled opportunity for the Spanish and Madrileño economy. Mr Samaranch gave this evidence of the economic benefits: A $5bn increase in GDB, 83,000 jobs created 800,000 more visitors for Spain, spending an estimated $800 million The increase in economic activity and employment would translate into $1.5bn more for the Treasury. “Hosting the Games will have a positive impact on local citizens, with $800 million flowing into the economy” said Mr Samaranch. The benefits do not end there. In terms of raising the cit’s international profile, the impact is equivalent to an investment of $960 million in communications campaigns. More than sponsorship The second topic of the day, Marketing, was outlined by Antonio Garrigues, of the President of Garrigues law firm, Antonio Diaz Almagro, Senior Partner with Accenture, both of whom are very much involved with Madrid 2020, and Victor Sanchez, the CEO for the bid team. Mr Sanchez emphasised the value of sponsors, pointing out that in London alone contributed 35 million to help our athletes prepare and another 18 million to our Paralympians. “They are much more than sponsors. They are real partners, who have sat down with us in drawing up the bid and helped us with their experience and dedication.” There are currently 25 sponsors already signed up to Madrid 2020. With them in mind, Madrid 2020 has planned for an Olympic Hospitality Centre, in the Olympic Park, and another three at other venues so that partner companies can experience the Game at first hand and receive personal attention. The sponsorship programme will pay for all outdoor advertising in the city between from July through to September 2020. Ad opportunities will be available for both for both the IOC and the sponsors. “This will maximise the promotion of the Olympics and the return for partner companies,” explained Mr Diaz Almagro. Tickets Earnings from the sale of the 7.4 million tickets are expected to be in the order of $898 million. So there was a detailled explanation of the number of spectators expected, prices and receipts for the 689 Olympic and 300 Paralympic fixtures. Following the principle of a ‘Games for all’ 70% of tickets will be below $109; more than a third will cost less than $55. In terms of the Paralympic Games, ticket sales will generate $57.4 million. The average ticket price will be $25, with 55% below that figure. http://www.madrid2020.es/en/minimum-investment-minimum-risk/
  23. ACCORDING TO A STUDY CARRIED OUT BY THE IOC 81% of Spaniards support Madrid 2020 bid 03/19/2013 The minister of Education, Culture and Sport, José Ignacio Wert, and the president of the 'Community of Madrid', Ignacio González, have underlined the great public support for Madrid's candidacy for 2020, more specifically 81% of Spaniards, and the full coordination existing between the three administrations. Both public figures participated in a speech about the public and political support for the candidature during the second day of the examination that the International Olympic Committee (IOC) is subjecting Madrid to as part of its candidature for 2020. In a later press conference, they revealed that the study into public support for Madrid 2020 carried out by the IOC reveals that 81% of Spaniards support the city's candidature for the Olympics. On this point, the minister related the decrease in support by several percentage points as compared to the 2012 and 2016 candidatures because of the "state of public opinion regarding the economic situation". http://www.marca.com/2013/03/19/en/more_sports/1363718000.html
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