The way I see it, the games are the international thing, it's what everyone focusses on and watches. The relay is more the pre-event marketing _ it's not like it gets breathless day-to-day coverage in anything but the host country press (and even then, in a long relay, the coverage starts to lose interest unless they have a exceptionall phot-worthy stop of some fairly high-profile torch bearer has their go). It's more a thing for the host country to start getting their excitement and anticipation levels up before the main event. Coverage in the rest of the world will probaably spike for events like Everest or Taiwan, but be ignored much beyond that.
When the torch comes to Canberra, for example, it's unlikely to get huge coverage. There'll be mentions, yes, but probably far less than the state-of-health of some expected local medal winner or complaints about team selections etc.
Anyway, it probably means more to the people in the likes of Vietnam, Malaysia, Pakistan (well, we've seen the reactionof Zainhasan) and the like that the torch is going through these countries when they've never experienced it before. Take Australia again _ this will be our third consecutive with our hands on the torch _ a bit of "been there, done that", and no way it could live up to the excitement and hype of the 200 relay anyway.
Maybe I'm just generally grumpy today _ I seem to be picking a few arguments today!