LOGO EXPLAINED:
The logo is a minimalist representation of the spirit of the games: modern, elegant and sustainable. All the word is written in glittering ice from the morning frost which is very common in Santiago and most part of Chile during the winter time.
- The S is a downhill track. Also maybe the roads that are in the Andes to go to the top of the mountains and all kinds of transportations should use.
- Both As are a representation of the peaks of Los Andes which are visible from every part of Santiago. Also is where snow sports take place.
- the N is an ice track used for speed skating and figure skating.
- the T is a ski jump trampoline
- I and G are parts of ice and morning frost
- The final O is a snowball
The logo is used in different settinggs which are highly recognizable sceneries:
- A steamy glass, which separates the outdoor cold weather and a warm inside space.
- The rain falling down in Santiago. Despite snow is very rare in the city, it may have very rainy winters.
- A heater, which gives the feeling of comfort and warmness in winter time. A heating can be related to relaxing times, when you enjoy a cold night inside your space. Also it's a electric heating which represents the sustainability of eco friendly games.
- A recognizable element that most people use in winter: the woolen hat which gives you warm and identity.
- THE MOTTO: GO TO THE SOUTH! is not only and invitation, but also a command to open to new posibilities and a new world for the winter sports.
It's the very fisrt time that the Winter Games are held in the southern hemisphere, so, it's a strong reminder that the south of the world also has a wide variety of posibilities to welcome you in winter time. GO TO THE SOUTH is telling that the world should know that you can enjoy the winter time at any season of the year, even when the northern hemisphere is in summer.
WELCOME TO SANTIAGO!
WELCOME TO THE SOUTH!