NY20??

This has to be the most anonymous Look since... the invention of Looks. The decorations at the venues look shockingly generic.

It's not too bad. There's a nice balance here: the snowflakes bring interest in tight, close shots and the big hangul characters break things up enough in wider shots. Could use with a little more texture and color combos, but it's a solid Look.

Maybe that's the point? Vibrancy created by lack of consistency in color. There definitely seems to be less branding at Rio's venues. Is the border around the velodrome track just going to remain plain orange?

It can still use some more Look along the vomitories.

I wouldn't even refer to bid renderings as "promises". They're just renderings.

Sorry, but is this suppose to be surprising?

It's very dated looking, isn't it? The 64 logo looks much more contemporary than this one. It's interesting that Rio and Tokyo have played it so safe. It's almost as if they were really frightened by the way London ditched the old formula and the negative reaction to that. I still adore London's insistence to create a branded mark and contain all the elements within itself. These formulaic emblem-over-city-over-rings logos have all looked boring since.

Something like giant leaves would be too predictable and I'm glad they didn't go for something that literal. To me, all the shapes created by those curving lines already suggest the shape of foliage anyway. But they also suggest the undulating waves of Rio's surrounding waters, the rounded peaks of the city's mountains, and the enveloping warmness of its people. That sounds like it was taken straight from the press release, but I genuinely see it that way. They hit the mark with the design and I am now eager to see its many applications.

Beautiful new renders! It's nice to find all the landmarks amongst the graphics. I agree, some experimentation would be nice to see. I suppose it is possible that the IOC has set up standards for Look applications that would prohibit LA-style, three-dimensional experimentation nowadays. They seem to control these things pretty strictly from what I gather. Some of the only memorable examples of a host trying something different with temporary, three-dimensional applications are Sydney's use of these lifeguard tower-like structures and the entrance gates to London's Olympic Park. Still, nothing as memorable or as impactful as LA's sonotubes, stars, and tents. Maybe Rio can get creative with its three-dimensional logo?

From what I understand, the Greeks opposed the idea of building completely temporary venues out of principle. They figured the birthplace of the Games should not do that. Someone please correct me if this wasn't the case. Still, it boggles my mind that permanent venues for beach volleyball and softball were built.

The atmosphere seemed a bit stunted in comparison to other Games and you got the sense that a small country was doing something beyond their means... But Athens 2004 really was a beautifully executed Games. The ceremonies, venues, and Look were top-tier in Olympic history. The glowing Aegean sun… the curling Aegean waves and blue waters… the green of olive orchards… the bright fucsia of bougainvillea flowers… ancient Greek vase patterns… stunning.

Rio is borrowing as much from Vancouver (curvilinear shapes and lines with specific visual references to local imagery and landmarks) as it is from Torino (a very similar color palette and the idea of cropping out a large, central graphic in application). What's more, Rio is actually addressing the major 'criticisms' of Vancouver (limited color pallet) and Torino (the piazza graphic was totally lost when cropped out in applications). I can see them applying London's 'one- color-combination-per-venue' approach as well. It's great and should be expected that Rio's look is an evolution of established ideas, if you ask me. While host changes, the duties of a Look program don't. It's hard to imagine anything really straying from what's been done for the last 20+ years.

It's very nice! It needs a little more texture maybe, but the colors are great and I have no doubt that it will look good on television. My favorite application is probably the cover of that book - fantastic! Also love how the visual references to landmarks become so noticeable when parts of the main graphic are cropped and enlarged. I imagine they will stand out in close-up shots very nicely. They do look horrible but seem to me to just be bad color correction. Hopefully anyway.

I like idea number one the best as long as they're able to have a camera zip behind the rings so they frame the stunning beach and mountains in the distance - just like the rendering in the first post.

Eerie to read comments on the previous page and above about Brazilian athletes being unable to perform under pressure... I hope they can get it together for 2016.

The bidding process has always generally bored my face off. It's the sexy and dramatic hostings that have kept me interested. But that's me.

It would be great if entire countries could stop being generalized by the things some crazed fans bring to football games.

This is quite easily the best World Cup I've ever seen. Incredibly excited for Rio 2016 now and I'm confident Brazil will be able to pull it off wonderfully, if only with some bumps and bruises before and during.

What's so funny? I was just checking.

Excuse me... what?

The stadiums looks great and certainty World Cup worthy. That 'look' though.... yikes. I liked Germany's.

I feel like local people everywhere never like ****. Logos, stadiums, entire Olympics.

Is it possible to create temporary luge tracks and ski jumps? I feel like that type of innovation should be part of the solution here, if possible.

Except orange and blue is already being used as much as yellow and green so your point goes nowhere.

Oh yes, I've been watching that series. It's really great, though grossly centered on American stories. I hope a full broadcast cut of the 2000 lighting is upload again soon. And I can't find a good one of Athens' anymore either. Shame not to have those two easily accessible.