The Olympic Movement in general has that lofty goal of inspiring people to take up sport. The Games themselves, whether regular or Youth, is the thing for people to look up to, to idealize, the spark that inspires. London 2012 has a number of initiatives to engage people to take up sport. These programs and aspect of the Games are not really talked about around here. I think the Youth Olympic Games will just have a stronger focus in this department within whatever region they're being hosted in.