My entry for the Summer Games:
Be'er Sheva is one of the important cities in Israel, not an usual city for this contest (I think at least) and not the first choice in Israel for hosting the Olympic Games, but I think it has the potential.
The logo big idea based on butterfly, as a symbol for development, change and the growth of the city.
The wings of the butterfly have shape of drop to represent the water elements in the city and also to represent flow and movement. the empty part in the wings make shape of ring to represent the olympic ring. The fractures are making stained-glass windows that can found in the city-Hall.
The green and the brown parts represent the Tamarix Tree, one of the most famous symbols of Be'er Sheva. The yellow parts represent the desert and the Negev (south area in Israel, big part of the desert in the country and the area Be'er Sheva is found). The blue part represent the the water elements in the city (ya, again this idea, they have a lot of fountains and artificial waterfalls).
The slogan "Fly to Your Dreams" comes from the slogan of Be'er Sheva- Capital of opportunities of Israel. The "opportunities" became to "dreams" because we need opportunities to make our dreams to come true. The "fly" comes from the butterfly (well, it is flying...).
sport olympic icons (examples)
Again the drops, to represent the water elements in the city and also to represent flow and movement (obviously).
I think I will add more to the branding part but it is the mean idea.
So, what you think?