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Inspired by Utah's landscape, the design is inspired by topographic maps. The logo is depicting the Olympic flame in a 3D view, like the imaginary rings that are drawn on the landscape to create the topographic map viewed from above.
In the same vain, the color scheme is combining the winter of Salt Lake City, the Utah landscape and the Olympic flame, creating a vibrant gradient from blue, to purples, oranges and yellows.
The topographic map is used for the look of the games and the branding material, too.
The pictogram are representing another aspect of the geographical wonders of Utah. They are inspired by petroglyphs that can be found all over Utah, and especially the McConkie Ranch Petroglyphs. Blue is used for outdoor events, purple for artistic sports and the red is used for indoor events.
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