The Olympic Games are without doubt an intercultural mega event. In this essay, I have a look at the opening ceremonies of the two last Olympic Games 2010 in Vancouver and 2008 in Beijing. I shed light on the various cultural aspects encompassed in those ceremonies, differentiating between national and Olympic symbols, heroes and rituals expressed during those shows, and analyze the underlying values and beliefs that form those cultures. In the final part of this essay, I discuss the development of opening ceremonies towards national advertisement disregarding minorities in the national and Olympic societies.