(Mind you, I haven't got to close with completing the Tokyo version--and will get back to that soon)

NBC has "virtually sold out" all of its Beijing 2022 advertising space slots since September. Requests for participation coming at a case-by-case basis now being evaluated:

https://www.insidethegames.biz/articles/1112828/nbc-advertising-beijing-2022

Like with Tokyo and Pyeongchang before this, expect to see some of your favorite Olympics events on your TV, computer, tablet, and smartphone will start late in the evening in Canada and in the USA like in the men's and women's hockey and curling gold medal finals and the figure skating final rounds. Plus, NBC really wanted the "unprecedented" Super Bowl-Beijing 2022 Winter Olympics scheduling overlap and pairing after swapping with CBS to maximize its advertising revenue package with the former coming days after Beijing's start and being in the thick of the Winter Olympics instead of avoiding each other this time: 

https://www.cbc.ca/sports/the-buzzer-newsletter-beijing-winter-olympics-99-days-1.6229044

NBC Bay Area hosted a 100-day countdown mark community event in San Francisco with NBC Bay Area anchor Janet Wang emceeing at a rink near the city hall:

https://www.nbcbayarea.com/news/sports/beijing-winter-olympics/watch-100-days-to-the-beijing-winter-olympics/2704691/

https://www.nbcbayarea.com/news/sports/beijing-winter-olympics/event-marks-beginning-of-100-day-countdown-to-2022-beijing-olympics/2704870/

NBC Sports presents the first of the 2022 US Olympic Trials for the Beijing 2022 Winter Olympics in extensive live coverage of a six-day mixed curling trials tournament currently underway this week in Eveleth, Minnesota on NBCSN, NBCSports.com, and NBC Sports app:

https://olympics.nbcsports.com/2021/10/27/us-olympic-trials-mixed-doubles-curling-tv-live-stream-schedule/

Probably deserves her own thread now.

Gotta say, really disappointed in this. Was really looking forward to watching her compete, and loved what I’d seen so far. But what a can of worms now! Biggest skating scandal since Tonya and Nancy surely 

And as of now, they already added more to the count. It´s a GIANT leap from one games from the other, something really remarkable...but, unfortunaly, suspicions could arise from that. For comparisons, Russia winter paralympic exploits, with special eye in 2014;

However, i actually hope the Chinese exploits in their home turf are legit, and with no proof for the contrary at the moment, nobody can truly deny them their newfound winter paralympic glory, an cristalization of their goal hosting this games: Becoming a Official Winter Sports Nation. All i can say it´s a jump so high it can cause suspicions. It´s kind of a archeviment by itself, really. But now, i give it to you.

However, the two Lighters come into the picture already with the FLAME lit!?!?   So, where and how were the original flames lit?  In the cafeteria?  In the Kitchen?  In the outhouse?  By a lighter?  By a match?  By a gas stove maybe using Russian natural gas?  Tell all, IPC!! 

With every edition of the Games, the Paras keep changing their "Lighting" method.  This time, it's wonkier than ever and seems MORE FAKE than before.  Also, they have TWO lighters come out, but only ONE "re-lights" the cauldron first -- with the second one, whose torch is ALREADY LIT, just standing by there.   Huh?  even if #2's "re-lighting: is NOT shown -- what action does it really convey?  Where is Merlin when you need him??  

And then they flew this flame from the UK to Beijing --about 5,080 air miles?  How much did that cost?  The jet fuel on that flight (maybe $7,500 R/T) cost more than this "Lighting ceremony"?  So, where the Beijing committee saved money by NOT having a new monstrous cauldron per se, the home IPC stages this crazy charade, I imagine, "flies" this fake flame to Beijing at what cost?  The whole pseudo-pageantry really doesn't make sense.  

Not meaning to be too restrictive, but I guess that's why they will never integrate with the able-bodied Olympics if this is what they call a LIghting of the Flame.  

The IPC should just stop aping the IOC -- and if they are to keep this Flame-Lighting thing -- please do it right and sensibly.  
 

Beijing 2022 launches Olympic and Paralympic Winter Games mascots design competition

Beijing 2022 today launched an international competition for the designs of the mascots for the 2022 Olympic and Paralympic Winter Games.

As a part of the competition, people from around the world are invited to submit original designs for the emblematic ambassadors. 

Designers can submit their proposals from 20 to 31 October 2018, either in person or via mail. The designs should embody the Olympic and Paralympic values, reflect Chinese culture and affirm the vision of the 2022 Games.

The launch of the competition fell on a fitting date, with 8 August marking a decade since the opening of the Olympic Games in 2008. In addition to the mascot design launch, the 10-year anniversary included sports demonstrations and various exhibitions, providing a setting to celebrate the legacies of Beijing 2008 while looking ahead to Beijing 2022.

Designing mascots will take a youthful turn in September, when elementary and secondary school students across China will have the chance to create their own mascots for the Games in art classes as a part of Beijing 2022’s Olympic Education Programme.

The winner is expected to be announced in the second half of 2019.

https://www.olympic.org/news/beijing-2022-launches-olympic-and-paralympic-winter-games-mascots-design-competition

Beijing Winter Olympics color system and core graphics release dynamic graphics for the first time in Olympic history

https://www.tellerreport.com/sports/2020-05-08-beijing-winter-olympics-color-system-and-core-graphics-release-dynamic-graphics-for-the-first-time-in-olympic-history.rJDKIIzc8.html

Quote

　　China News Service, Beijing, May 8 (Chen Hang) On the 8th, the color system and core graphics of the Beijing 2022 Winter Olympics and Paralympic Games were officially released. The color system includes three parts: main color, intermediate color and auxiliary color. The core graphic is the first dynamic core graphic in Olympic history.

　　Designing and developing a unique set of Olympic color systems and core graphics to ensure the overall consistency of the brand, image and event landscape is one of the important contents of each Olympic image landscape work.

The picture shows the three tones of the core graphic. Photo courtesy of the Beijing Winter Olympics Organizing Committee

Color system includes main color, intermediate color, auxiliary color

　　After excavating the representative colors in Chinese history, refining Chinese color culture and analyzing the urban colors of Beijing, Yanqing and Zhangjiakou, the Beijing 2022 Winter Olympics and Paralympic Games color system was designed, including the main The three parts are color, intermediate color and auxiliary color.

　　The main colors of the Beijing 2022 Winter Paralympic and Winter Paralympic color systems include Xiaguang red, Yingchun yellow, Tianji blue, Great Wall gray, Ruixue white; Intermediate colors include sky blue, plum red, bamboo green, ice blue, ji ; Secondary colors include ink, gold, and silver. The color system can form a combined application through basic color system, adjacent color system and multi-color color system.

　　The color system is inspired by the color of traditional Chinese mineral pigments. Mineral pigments are one of the most primitive expression materials used in human paintings, with a long history and stable physical properties that never fade. Chinese mineral pigments have been widely used in Chinese art works such as murals, sculptures, architecture, Chinese paintings, and Tangkas since ancient times. The design basis is derived from the study of traditional Chinese colors, and the color system based on the unique perception and philosophical thinking of the Chinese nation reflects the Chinese nation ’s survival experience and cultural psychology, and is of great cultural value.

he picture shows the core graphic animation still frame. Photo courtesy of the Beijing Winter Olympics Organizing Committee

　　The choice of color system comes from the investigation of the winter colors of the three regions and the cultural colors of the Spring Festival. The colors of the city and the Spring Festival show the current appearance of man and nature, material and spirit, and the character and cultural characteristics of the city in the new era are an important basis for the color system. The color system is derived from the understanding of the traditional Chinese culture such as the four seasons of nature, the five directions of heaven and earth, and the twenty-four solar terms. It is divided into five main colors and five inter-colors. The main colors and inter-colors correspond to each other to form a new set of Beijing 2022 Winter Olympics color system, which not only embodies the meaning of snow sports, green Olympics and high-tech Olympics, but also presents China's unique Spring Festival culture and Great Wall culture charm.

　　The color system of Beijing 2022 Winter Olympic and Paralympic Games is an important visual element and normative basis for constructing the overall image landscape of the Winter Olympics. The development of the color system is very important for creating a vivid and powerful Winter Olympics brand image. The selected colors should highlight and strengthen the spirit and cultural characteristics of the host country and host city, combined with the core graphics to further showcase the Beijing 2022 Winter Olympics The vision and concept of the Winter Paralympic Games, in the fields of competition and non-competition venues, TV broadcasts, instruction systems, uniforms, ticket franchise products, celebration ceremonies, cultural activities, etc., play a role in raising the atmosphere of ice and snow sports, inspiring athletes to compete and spread The important role of Chinese culture.

The picture shows the core graphic animation still frame. Photo courtesy of the Beijing Winter Olympics Organizing Committee

The first dynamic core graphic in Olympic history

　　The design inspiration for the core graphics of the Beijing 2022 Winter Olympics and Paralympic Games comes from the traditional Chinese idea of "Dao Law, Nature and Man in One". With the help of scientific and technological means and computer-generated technology, the mountain and the Great Wall in the Beijing-Zhanghai region , And the symbolic culture of "Qianlijiangshantu" green landscape, dynamic and powerful lines, the charm of Chinese calligraphy, athletes' passion for competition, slides and cutting-edge technology on the field, forming a winter scenery with regional characteristics and Chinese charm , Presenting the concept of the harmonious coexistence of man and nature in the new era, and the construction of a community of human destiny.

　　The innovation of core graphics is reflected in the following four aspects: one is dynamic-the first dynamic core graphics in the history of the Olympics; two is three-dimensional-core graphics with three-dimensional space; three is extensive-greatly expanded The scope of application and the use of space; the fourth is interactive-everyone participates in the Winter Olympics and shares the Winter Olympics.

　　The core graphics can be combined with the color system to form different design solutions, which are widely used in various areas of competition venues and non-competition venues, as well as multiple business areas such as uniforms, licensed products, transportation, and urban landscapes.

　　As an important component of the Olympic image landscape, the core graphic has a key role in connecting the Olympic image elements such as the Olympic emblem, mascot, sports icon, and slogan. The core graphics are mainly used in the Olympic Games venues, urban image landscape, celebration ceremonies, cultural activities and other fields, to create a vibrant stadium environment and urban celebration atmosphere, to inspire athletes, to satisfy the audience and visitors of the Olympic experience, and improve the effect of TV broadcast pictures. In addition, the core graphics will also be used in the design of landscapes or objects related to the Olympic Games, including competition venues, sports equipment, the Internet, TV broadcasts, guide signs, uniforms, advertisements, publications, certificates, tickets, etc., as well as Olympic partners, Sponsor image and design and development of Olympic licensed products. (Finish)

So, yeah, much like the LA'28 logo, they're going for the Dynamic graphics. Which means we're going to have a Look of the Games in motion for the venues. The following link has a video where you can see how the animation works.

https://www.weibo.com/6349231148/J0XCopLxB?type=comment

More examples of the brand

Usage of the brand in merchandise:

In more ways than one, and riding on a world-wide wave of emotion and guts, Ukraine athletes top the medal table at the 2022 Paralympics in Beijing.

Here is our post for Day 1: https://fiveringtv.com/2022/02/04/beijing-olympics-primetime-coverage-report-day-1-men-lead-nbcs-coverage/

Overall, men received more time than both women's events and mixed sex events.

We're past the midway point now, but what is your midway verdict?

Like my parents said: sterile. And I have to agree. Even if covid was out of the way I'm wondering how lively the atmosphere would be. Very much missing the fan atmosphere, the cultural vignettes during the CBC broadcast, athletes goofing off and winning the crowd, etc. The stuff that makes the games a truly joyous and talked about event. Even domestically here in Calgary, you ask people "are you watching the Olympics?" and most reply with a no. Sad times. Take your vaccines and may this covid BS disappear for 2024, and hope that a war doesn't erupt in the coming days.

Do the games get called off? 

Is Russia expelled for breaking the Olympic truce?

Do the contentious teams get separated?

I mean, at the very least it would make the village very tense. There could be altercations between athletes. But how far materially would the games be impacted?

TSN: China crafts a carefully curated slate of Olympic spectators

Quote

Halfway through ten sets of curling, as teams shouted in Russian, Norwegian, Swedish, French, Dutch and Italian, the crowd shrank further when more than half stood up and left for another event: The souvenir shop had opened.

Zhangjiakou Ski Jumping Center

Beijing Ice Ribbon

https://www.olympic.org/news/beijing-2022-reveals-olympic-torch