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In Topic: The Look of the games
22 May 2012 - 01:38 PM
afiqnadzir, on 22 May 2012 - 01:14 PM, said:
i prefer the old branding
afiqnadzir, on 22 May 2012 - 01:14 PM, said:
i prefer the old branding
Yes! Why can't they use this kind of graphics for the branding?? It's so much more powerful and edgy!
In Topic: The Look of the games
22 May 2012 - 12:57 PM
DarJoLe, on 22 May 2012 - 12:04 PM, said:
London's strength again is in its simplicity. As I mentioned about the shard-esque shapes and grid lines, it has a back story (that of the energy lines of people coming to London, the shards erupting from the bursting of the logo, etc) but at the same time can evolve itself into massive urban applications tied into everything- one thing that springs to mind is those pink signs we saw in the Park for the test events, and the shards crisscrossing the Park on the concourse. Even the 'Boris pods' feel part of the brand. Anything shardy and pink and you're going to know it's to do with London 2012 this summer.
It's a fair point saying it's simple- but that I feel that is one of its strengths and one which I think Rio will emulate, but with curves.
It's a fair point saying it's simple- but that I feel that is one of its strengths and one which I think Rio will emulate, but with curves.
I remember seeing somewhere some renderings of proposed look, they have real 3D pieces of shards hanging overhead as if they are flying above a pedestrian walkway. I thought that is really cool and successful. That to me is good usage of the shards branding concept. This line projections is just banal
