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In Topic: The Look of the games
22 May 2012 - 07:30 AM
Athensfan, on 22 May 2012 - 06:01 AM, said:
I agree. All purple with intersecting lines. Not very creative or exciting.
All the lines come from the lines of the emblem, which represent the energy lines. The tones in the banners are the build up of energy
The shards around the field of play which we have seen on the Games are the punch of alternate colour, as well as the emblems and pictograms as on the tickets.
But at the end of the day London 2012 is the first Olympics to have different colours at different venues, with a whole Look strategy based around that, so why wouldn't they exploit that and have a 'simple' graphic that can be used in all manner of creative instances, from the tickets to the T shirts to the Park concourse to the venues themselves, for example in the Water Polo Arena's case, the venue itself, with its shards in the architecture.
It's a look that has developeddirectly from the emblem launched several years before the look was devised, which is also something other Games haven't done in such a direct way.
