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IAAF - beginning of the end?


yoshi

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What will happen is this -

The IAAF will completely rebrand as Athletics.Now (the dot is not silent) or GoAthetics. Something catchy that all the "kids" will be down with.

They will get a whole bunch of young "hot" athletes to be in their promotional crap.

A new 'executive inner circle' will be announced featuring a few popular current athletes, a few retired legends and a couple of human rights/political heroes. They are used as a rubber stamp and have no real power/say.

They will give the next available IAAF championships to a 'developing' region (Morocco? South Africa? Ethiopia? India?)

They'll wrestle some legitimacy by getting a new sports sponsor on board (Asics?) even though they probably won't get any real money out of it - it's all for face.

Coe will be heralded as a "saviour of the sport" yet nothing will really change.

The end.

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