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CBC wins rights to 2014, 2016 Olympic Games


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#1 intoronto

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Posted 01 August 2012 - 11:07 AM


CBC/Radio-Canada has won the Canadian media rights for the 2014 Winter Games in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro.

"CBC/Radio-Canada has been an unwavering champion of amateur sport and our nation's best athletes," said Marcel Aubut, president of the Canadian Olympic Committee Wednesday. "They have unparalleled experience in broadcasting major multi-sport events, most notably the Olympic Games."

For almost 60 years, and on 19 different occasions, CBC had broadcast the Olympic Games, most recently during the 2008 Olympic Summer Games in Beijing.

"This is excellent news for Canadians across the country who will once again experience the Olympic tradition with their public broadcaster," CBC president Hubert Lacroix said in a statement.

"We've promised Canadians signature events on all our platforms that create opportunities to connect with each other and the country."

The deal comes more than a month after CBC and Bell Media announced they would no longer submit joint bids for the Canadian media rights for the games.

The two media organizations, which had formed a partnership last September, had submitted two joint bids for the package, but both were rejected by the International Olympic Committee.

Canada's Olympic Broadcast Media Consortium, made up of a partnership between Bell Media and Rogers Communications, had the broadcast rights for the Vancouver 2010 Olympics and currently have the rights for the London 2012 Olympic Games.

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#2 faster

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Posted 01 August 2012 - 11:12 AM

I wonder how many commentators/personalities that jumped ship after 2008 will go back to CBC from TSN.

I am also assuming that there will be a deal between CBC and TSN like there was between 2000-2008.
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#3 Brekkie Boy

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Posted 01 August 2012 - 11:21 AM

A bit harsh to announce it during the games really - you'd think the IOC would hold off until after the games to ensure CTV commit fully before any public announcement,

#4 faster

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Posted 01 August 2012 - 11:27 AM

They are fully committed, its not like they are going to take their ball and go home. And Bell was involved in the bidding process.
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#5 Kenadian

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Posted 01 August 2012 - 11:38 AM

But realistically, CTV was only interested in Vancouver 2010 because it would be both a ratings bonanza and a massive brand building opportunity.

#6 intoronto

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Posted 01 August 2012 - 11:51 AM

I wonder how many commentators/personalities that jumped ship after 2008 will go back to CBC from TSN.

I am also assuming that there will be a deal between CBC and TSN like there was between 2000-2008.


Brian Williams is the most interesting he had a nasty split with CBC.

Who else jumped?

And if anything the Score will team with CBC

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#7 faster

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Posted 01 August 2012 - 11:55 AM

They were already planning on working together.

I am somewhat disappointed. As much as I like Armstrong and Bryon McDonald, I love the afternoon team at CTV.

Brian Williams is old and needs to retire.
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#8 PyroKinesis

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Posted 01 August 2012 - 12:07 PM

Boy, as much as I hate NBC's coverage, at least it's been consistently on NBC. Can't imagine changing again after 2 Olympics.
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#9 mr.x

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Posted 01 August 2012 - 12:26 PM

Not looking forward to the Olympics going back to the now-hobo/poverty public broadcaster.
"I declare open the Games of Vancouver, Celebrating the XXI Olympic Winter Games"
- The Honourable Michaelle Jean, Governor General of Canada (Friday, February 12, 2010 at BC Place Stadium)

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THE XXI OLYMPIC WINTER GAMES IN VANCOUVER, CANADA

#10 SkiFreak

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Posted 01 August 2012 - 12:47 PM

Not looking forward to the Olympics going back to the now-hobo/poverty public broadcaster.


Exactly. After all the cuts the government did...

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