33 replies to this topic

[baron-pierreIV]

RobH, on 23 November 2011 - 05:22 PM, said:

Whilst I have some sympathy, as I've said, there's one thing I really don't get here...

Even if London does drop the stadium wrap, Dow will still remain a £100m sponsor of the IOC up to and including 2020 (I think). The deal Dow has with LOCOG is tiny compared to the deal it has with the IOC. Why then, have we only had threats of boycotts since the wrap announcement a couple of months ago? Surely all this protest should have begun in July 2010 when Dow signed its bigger deal with the IOC?

Those Indians should be the first ones to talk...

[faster]

I thought Dow paid out there a$$es with Bhopal? Its not like India would be missed.

[RobH]

London 2012: How does Dow Chemical gain from Olympics?

What has Dow Chemical got to gain from sponsoring the Olympics?

The world's second-largest chemical manufacturer became one of the 11 Worldwide Olympic Partners in 2010 in a multi-million pound deal which lasts until 2020.

The resulting publicity has been almost entirely negative.

Almost every story written about Dow's sponsorship namechecks its association with the 1984 Bhopal chemical leak - one of the world's worst industrial disasters.

Rights groups, athletes and Indian and British politicians have spoken out against Dow, thousands have signed petitions condemning it, effigies have been burnt, and the company has paid £7m to fund a fabric wrap around the stadium that won't even carry its logo.

But despite the negative coverage, the firm is adamant it will not give up the 10-year tier one deal....

Read More....

[Rols O'Bertilsson]

The interesting thing I got out of that is the quote that they're not really interested in developed markets like the UK's:

Quote

"with 750 employees and 12 sites in the UK, the company is well established here.
Its commercial focus is looking ahead two years to the Winter Games in the Russian city of Sochi and the Youth Olympic Games in China's Nanjing and two years after that to the Rio 2016 Olympics.
"We're well known in US and Western Europe, but our profile is not that high in growth economies like Brazil, China and India," Mr Hamilton told the BBC.
Russia is projected to spend more than a trillion dollars to rebuild its infrastructure in the next 20 years, analysts suggest, with Brazil predicted to spend somewhere in the region of $500-700bn.
"On the commercial stage, Brazil, Russia and China are more important than London," said Mr Hamilton.
"This becomes a great entry point for us in those countries to accelerate our engagement to get a return not only from Olympics Games investment, but the legacy from that."

..."