42 replies to this topic

[mattygs]

The pictograms are dum.
But the graphics I like, except for the random boats and floatplanes that appear amongst it all . Fine as inspiration, but not on banners etc etc.

[faster]

I don't know, I think they are fine but they just serve further to highlight the crappiness of the logo and how hard it was for them to make something work with such a blocky and unimaginative design. VANOC would have been better served by using 1 design team from the start of the process to the end with a unified graphic, logo, pictogram, medal and torch design. Instead they have opened some up to contests and others to a design firm. It makes little sense when you are trying to create a unified picture.

Even though Nagano's and Salt Lakes logos were a bit cliched in the snowflake application, they still had a completely unified feel to all of the graphics and design used. Torino was not as successful, but better than what Vancouver is using.

It would be nice for VANOC to wake up and find a new emblem for the games to better reflect the current design theme, but that will not be the case.

Overall the feeling is cold and unwelcoming, unlike Torino's with the rich use of warm oranges, reds, greens and yellows, Vancouver has chosen to use sterile, stark and cold colours that are not inviting at all.

Ascetically they are good, but they are just lacking.

The pictograms are too literal, I prefer more abstract representations of the sports.

[mattygs]

Very true.
The curves of the Nagano snowflower were reflected well in the calligraphic strokes of the look, likewise the rhythm of the land crystal look of Salt lake, going well with the contrast culture contrast logo.
I guess it would have been near on impossible to provide a graphic package complimentary to the Vancouver logo.

[mr.x]

If you ask me, this is all good....while it might be generic for Vancouverites, it's something very very different for the Olympic Games compared to previous host city brands.


awesomeness....

[cfm Jeremie]

I actually like the pictograms in their large versions as they seem much more "dynamic" à la Torino. Unfortunately, when they are small you can't see the details and they seem rather dull.

As for the look, it's much more sophisticated than I usually thought (maybe even a tat too much) but it's really good. I just wish they had also used warmer colours than just green and blue.

Anyway, the moment of truth will be when we see it on the venues, uniforms, tickets...

[baron-pierreIV]

mr.x, on Sep 18 2008, 02:16 AM, said:

Actually, I LOVE IT!

There's too much crap going on. Where are the nice, clean images?

[NY20??]

Again, I think / hope the Look will be edited slightly for the venues - how odd would it look for a figure skater to perform with small boats, traffic lights, bridges, animals, lamp posts, and planes in the background? It's just too literal. The color palette and patterns, however, are beautiful - some more than others but overall, I really like the creativity in the inspiration.

Btw, here's a video of how the brand developed - http://www.vancouver2010.com/en/about-vano...10jd/index.html

[mr.x]

Some of the original graphics, which will now no longer be used:

[RobH]

Very........Canadian.

I like it very much; a well executed evolution of the brand in my opinion. Still don't think much of the logo, but the graphics are beautifully done.

[NY20??]

The original brand works a whole lot better with the two logos than the new one does. But whatever, Olympic Looks rarely match the logos, or the mascots for that matter. And either way, the Look takes center-stage more than any logo once the Games come along anyway.