Vancouver 2010 Re-branded
Started by Kenadian, Sep 17 2008 04:49 PM
42 replies to this topic
#1
Posted 17 September 2008 - 04:49 PM
#2
Posted 17 September 2008 - 04:53 PM

Edited by Kendegra, 17 September 2008 - 05:02 PM.
#3
Posted 17 September 2008 - 04:59 PM
I wish I could see them up close. They look so boring. And the new banners look so busy. They had a nice brand before. Why are they ruining it?
#4
Posted 17 September 2008 - 06:23 PM
On a chilly, overcast winter day, a blue and green banner will just fade into the grey sky.
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"Secrets of the Olympic Ceremonies"
www.secretolympiceremony.com
Bigger, better, larger, sexier 2012 edition of the book NOW available. More secrets revealed.
Contains HOT pictures from Vancouver and Olympia. Available on Amazon.com, CreateSpace, and my website.
10% off via my website or www.createspace.com/3396522 using this discount code: 6Y79VJR7.
#5
Posted 17 September 2008 - 06:26 PM
It is getting to be too much like the Vancouver Canucks.
#6
Posted 17 September 2008 - 07:15 PM
The original brand was better in my opinion:

VANOC unveils 2010 sports pictograms
Wednesday, September 17 - 11:41:58 AM
Shane Bigham
VANCOUVER (NEWS1130) - The Vancouver 2010 Olympic 'image' is coming more into focus today. VANOC has unveiled the 2010 Olympics graphic identity, including colour schemes and pictograms associated with each sport and venue.
VANOC also introduced other graphic design elements for venues, merchandise, as well as volunteer and staff uniforms. The grey, green and blue colours of mist, forest and ocean symbolize the 'sea-to-sky' regional aspect of the Games. Those colours and symbols will dominate everything from banners to in-venue signage--even postcards.
The pictograms are sport illustrations that VANOC says will convey the visual personality of the Games to the world. Traditional pictograms rely on a simplified silhouette form to depict each sport. The Vancouver 2010 Olympic and Paralympic pictograms depict each sport while incorporating the added dynamism of the athlete in motion.
VANOC says more focus has been put on the athlete in order to convey the "human and heroic qualities within the silhouette". The addition of the highlighted areas on the athlete’s body and equipment helps to convey the speed and fluidity of each sport.
Beijing used black and white stick-figure like art--relatively simple drawings similar to what's been used at previous Games since they were first introduced unofficially in London in 1948. They became an official Olympic element at the 1964 Summer Olympics in Tokyo.
VANOC says its designs include elements of the region's spectacular natural scenery.

Pictogram for alpine skiing
All images TM/MC VANOC

All images TM/MC VANOC

VANOC unveils 2010 sports pictograms
Wednesday, September 17 - 11:41:58 AM
Shane Bigham
VANCOUVER (NEWS1130) - The Vancouver 2010 Olympic 'image' is coming more into focus today. VANOC has unveiled the 2010 Olympics graphic identity, including colour schemes and pictograms associated with each sport and venue.
VANOC also introduced other graphic design elements for venues, merchandise, as well as volunteer and staff uniforms. The grey, green and blue colours of mist, forest and ocean symbolize the 'sea-to-sky' regional aspect of the Games. Those colours and symbols will dominate everything from banners to in-venue signage--even postcards.
The pictograms are sport illustrations that VANOC says will convey the visual personality of the Games to the world. Traditional pictograms rely on a simplified silhouette form to depict each sport. The Vancouver 2010 Olympic and Paralympic pictograms depict each sport while incorporating the added dynamism of the athlete in motion.
VANOC says more focus has been put on the athlete in order to convey the "human and heroic qualities within the silhouette". The addition of the highlighted areas on the athlete’s body and equipment helps to convey the speed and fluidity of each sport.
Beijing used black and white stick-figure like art--relatively simple drawings similar to what's been used at previous Games since they were first introduced unofficially in London in 1948. They became an official Olympic element at the 1964 Summer Olympics in Tokyo.
VANOC says its designs include elements of the region's spectacular natural scenery.

Pictogram for alpine skiing
All images TM/MC VANOC

All images TM/MC VANOC
"I declare open the Games of Vancouver, Celebrating the XXI Olympic Winter Games"
- The Honourable Michaelle Jean, Governor General of Canada (Friday, February 12, 2010 at BC Place Stadium)
With Glowing Hearts
THE XXI OLYMPIC WINTER GAMES IN VANCOUVER, CANADA
- The Honourable Michaelle Jean, Governor General of Canada (Friday, February 12, 2010 at BC Place Stadium)
With Glowing Hearts
THE XXI OLYMPIC WINTER GAMES IN VANCOUVER, CANADA
#7
Posted 17 September 2008 - 08:08 PM
Hmmm, they just seem too complicated and "clip art" like and a bit dated. Don't match the brand very well and lack the boldness we had in Lillehammer, Athens and Torino or the branding excellence of Beijing, Barcelona, or Sydney which went so well with the logo. These don't fit well the Vanoc logo. They neither inspire hatred or love and are just kinda random, cheap and cold looking.
They should have just kept the fun little bid pictograms. It is odd that they chose Xwa lack tun. Back during the bid phase, he was hired and his designs were too complicated and didn't scale well. So they were with drawn and a new designer hired. Vanoc did not retain the rights to those designs.
They should have just kept the fun little bid pictograms. It is odd that they chose Xwa lack tun. Back during the bid phase, he was hired and his designs were too complicated and didn't scale well. So they were with drawn and a new designer hired. Vanoc did not retain the rights to those designs.
#8
Posted 17 September 2008 - 08:14 PM
^ well, at least the public loves it:
From the Canada.com online poll, "Do you approve of the Vancouver Olympic Organizing Committee's new graphic illustrations for the 2010 Games?"
YES - 99.26%
NO - 0.74%
From the Canada.com online poll, "Do you approve of the Vancouver Olympic Organizing Committee's new graphic illustrations for the 2010 Games?"
YES - 99.26%
NO - 0.74%
"I declare open the Games of Vancouver, Celebrating the XXI Olympic Winter Games"
- The Honourable Michaelle Jean, Governor General of Canada (Friday, February 12, 2010 at BC Place Stadium)
With Glowing Hearts
THE XXI OLYMPIC WINTER GAMES IN VANCOUVER, CANADA
- The Honourable Michaelle Jean, Governor General of Canada (Friday, February 12, 2010 at BC Place Stadium)
With Glowing Hearts
THE XXI OLYMPIC WINTER GAMES IN VANCOUVER, CANADA
#9
Posted 17 September 2008 - 08:16 PM
Actually, I LOVE IT!














"I declare open the Games of Vancouver, Celebrating the XXI Olympic Winter Games"
- The Honourable Michaelle Jean, Governor General of Canada (Friday, February 12, 2010 at BC Place Stadium)
With Glowing Hearts
THE XXI OLYMPIC WINTER GAMES IN VANCOUVER, CANADA
- The Honourable Michaelle Jean, Governor General of Canada (Friday, February 12, 2010 at BC Place Stadium)
With Glowing Hearts
THE XXI OLYMPIC WINTER GAMES IN VANCOUVER, CANADA
#10
Posted 17 September 2008 - 08:32 PM
Too trendy-looking and generic. Like something that can be randomly plucked out of Deviant Art dot com.
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