42 replies to this topic

[Kenadian]

From Vancouver 2010

[Kenadian]

Edited by Kendegra, 17 September 2008 - 05:02 PM.

[Kenadian]

I wish I could see them up close. They look so boring. And the new banners look so busy. They had a nice brand before. Why are they ruining it?

[baron-pierreIV]

On a chilly, overcast winter day, a blue and green banner will just fade into the grey sky.

[Kenadian]

It is getting to be too much like the Vancouver Canucks.

[mr.x]

The original brand was better in my opinion:







VANOC unveils 2010 sports pictograms

Wednesday, September 17 - 11:41:58 AM
Shane Bigham

VANCOUVER (NEWS1130) - The Vancouver 2010 Olympic 'image' is coming more into focus today. VANOC has unveiled the 2010 Olympics graphic identity, including colour schemes and pictograms associated with each sport and venue.

VANOC also introduced other graphic design elements for venues, merchandise, as well as volunteer and staff uniforms. The grey, green and blue colours of mist, forest and ocean symbolize the 'sea-to-sky' regional aspect of the Games. Those colours and symbols will dominate everything from banners to in-venue signage--even postcards.

The pictograms are sport illustrations that VANOC says will convey the visual personality of the Games to the world. Traditional pictograms rely on a simplified silhouette form to depict each sport. The Vancouver 2010 Olympic and Paralympic pictograms depict each sport while incorporating the added dynamism of the athlete in motion.

VANOC says more focus has been put on the athlete in order to convey the "human and heroic qualities within the silhouette". The addition of the highlighted areas on the athlete’s body and equipment helps to convey the speed and fluidity of each sport.

Beijing used black and white stick-figure like art--relatively simple drawings similar to what's been used at previous Games since they were first introduced unofficially in London in 1948. They became an official Olympic element at the 1964 Summer Olympics in Tokyo.

VANOC says its designs include elements of the region's spectacular natural scenery.



Pictogram for alpine skiing
All images TM/MC VANOC


All images TM/MC VANOC

[Kenadian]

Hmmm, they just seem too complicated and "clip art" like and a bit dated. Don't match the brand very well and lack the boldness we had in Lillehammer, Athens and Torino or the branding excellence of Beijing, Barcelona, or Sydney which went so well with the logo. These don't fit well the Vanoc logo. They neither inspire hatred or love and are just kinda random, cheap and cold looking.

They should have just kept the fun little bid pictograms. It is odd that they chose Xwa lack tun. Back during the bid phase, he was hired and his designs were too complicated and didn't scale well. So they were with drawn and a new designer hired. Vanoc did not retain the rights to those designs.

[mr.x]

^ well, at least the public loves it:


From the Canada.com online poll, "Do you approve of the Vancouver Olympic Organizing Committee's new graphic illustrations for the 2010 Games?"

YES - 99.26%
NO - 0.74%

[mr.x]

Actually, I LOVE IT!

[wingspread]

Too trendy-looking and generic. Like something that can be randomly plucked out of Deviant Art dot com.