739 replies to this topic

[The Tower Bridge Fox]

Hmm the Mascot.

Dick Whittington’s cat dressed as a purely King or queen(only half Joking)

Well ,the Notting Hill Carnival take that sort of theme every year ,play around with it and come up with things that are out of this world.

Its only boring if you make it boring.

[daveypodmore]

I thought 3 lions, called, higher, faster & stronger.

I will be suprised if it isnt something English, something Welsh, Scottish & something to represent Northern Ireland though that gives you 4 mascots and a lot more merchandise opportunities. It does make me laugh though. The mascot for the Glasgow Commonwealth games will be something very Scottish & Scottish alone. But if London doesn't pick something that links all the nations I think there will be a load of complaints.

[NY20??]

I don't think the mascot will be "British". London 2012, with its brand, has declared that these Games won't be the host nation's in the way that they have always been, in the way that China will host, for example. The slogan "Everyone's 2012" speaks to that.

[daveypodmore]

Yes u are probably right, maybe we should expect the unexpected, they seem to be re-writing the rule book on most things, the mascot will probably stay true to that too

[RobH]

I think it'll be British in style but not overtly British. You can tell the difference between a cartoon drawn in America, or one drawn in Japan, or one drawn in Britain without having to have national symbols adorning them.

[jim jones]

daveypodmore, on Jun 15 2008, 07:22 PM, said:

Its not a complete mess for a start, thats my opinion. You also say proffessional designers hate it. Im a designer & I dont. What has amazed me this year considering how many people allegedly hate it, just how many times that brand has been used as something of merit both by us as designers and by our clients as something that they wish to achieve when re-branding.
Having said all that its just my opinion, this is a thread about the mascot so I wont go on about it anymore.

so davey in your pro opinion how does one possibly tie a mascot to that Thing they call a logo? To me it is very much impossible unless you rip off sponge bob Square Pants
in the shape of the design of one of the elements dimensionalized and had arms legs and a face added. I cannot understand why anyone would want to possibly go in that direction rebranding their company . Too me it spells chaos or something not to be taken seriously . There is really nothing redeeming about that logo from and artistic or practical communication level that translates to confidence in the olympic brand. Adn the excuse it is trying to appeal to youth is bogus. things that are x factor or youth culture do not look like that in any shape or forum .
I don't know it is quite a problem to link a mascot to that image and type of clear path. They might make these games the recycling games well see if Star Trek would lease them the Horta from the Devil in the Dark episodes from the 1960s .
Jim jones

[jim jones]

Rob ♪, on Jun 15 2008, 11:03 AM, said:

It's got nothing to do with what the British public are capable of really. Design is a profession just like construction or IT or telecommunications. A layperson wouldn't be able to come up with a professional design, capable of many applications etc, in the same way they wouldn't be able to come up with architectural drawings for the stadium. Suggesting otherwise does the whole design industry a disservice and sends out the message that we're willing to pay for everything except proper design; which we think any-old-person can do just as well as those who've been trained for years.

The funny thing with Design as a profession is that there are many iconic logos that had so called amatuers create them . Mcdonalds a Global Partner of the Games was as simple as Ray Kroc going into a sign shop and a signmaker taking two st louis arcs combining them to make and M. The sign maker said yellow and red a combo that stands out.

Michelin Bib by far the most recognized Mascot Logo came from an accountant who thought of the idea of making a human character out of Tires Michelin then the company had an artist create the final original Bib. Coca Cola another global partner of the games was again the idea of a staffer in the company.

Logos should be recognized but not in a negative grating way . might as well have a Jackson Polick piece of art .

jim jones

[Kenadian]

I problem that competitions - especially those voted on by the public - create are in trademarking. They'd have to trademark all the designs before they went to the public and only one would be used in the end. That's time and money not well spent. So seek out bids, hire a winner, and then get them to design the mascot along a consultative process.

[Kenadian]

NY20??, on Jun 15 2008, 02:59 PM, said:

I don't think the mascot will be "British". London 2012, with its brand, has declared that these Games won't be the host nation's in the way that they have always been, in the way that China will host, for example. The slogan "Everyone's 2012" speaks to that.

Fortunately, the bill will be all British.

[taichi]

Hi, I'm back.

I think all the children are going to pick something. Last year, I suggested a badger last year but I'll let the people throughout the UK to decide. I'm hoping that we will have 4 mascots for each one for England, Scotland, Wales, and Nothern Ireland.