739 replies to this topic

[NY20??]

We are talking about general branding. Along with the '2012' logo, London released an entire brand - shapes, colors, fonts, etc. Previous hosts seem to have waited years after they revealed their logo to create and use a distinctive "Image and Look", a brand for their Games. And at times, that Look didn’t necessarily match the aesthetics of the original logo.

London seems to have placed a great deal of thought and care into this. I can't see them going with a mascot that is staunchly different than the rest of the 2012 brand.

[The Tower Bridge Fox]

What I find so strange is that the Logo looks so out of place and dead on the 2012 website
Like its just been shoved in there without ant thought at all

I find the lee valley parks own website more coherent and comunative even if the colours are a bit dull

The mascot could be a Childs drawing, that would give the branding a bit human touch and life.

[BABYLON]

Rob ♪, on Jun 13 2008, 07:30 AM, said:

Yeh, because all the alternative logos we saw in the papers in the days after our logo was revealed were sooo much better.

Your logo with the red Big Ben was a lot better than the pink thing!

[Kenadian]

A competition isn't going to do anything different than what they have because it will have to fit in with the existing brand.

And remember that it is the LOCOG insiders that make the call, not the designers. They could have designed the most brilliant logo ever in the concept stages, but had it rejected by LOCOG. I think they should just let the professionals do it. It is a better process.

[BABYLON]

Kendegra, on Jun 14 2008, 02:59 AM, said:

They could have designed the most brilliant logo ever in the concept stages

Last year, the LOCOG said that the current brand will evolve. Nothing happened!

[NY20??]

I think, perhaps, when they said "evolved" , they meant that the '2012' logo is adaptable and versatile enough to be used with the sponsors' brands (such as Adidas) and in different types of media. Take this entire page for example - http://www.wolffolin.../london2012.php

I don't think it was ever suppose change shape or something...

[BABYLON]

NY20??, on Jun 14 2008, 03:23 AM, said:

I think, perhaps, when they said "evolved" , they meant that the '2012' logo is adaptable and versatile enough to be used with the sponsors' brands (such as Adidas) and in different types of media. Take this entire page for example - http://www.wolffolin.../london2012.php

I don't think it was ever suppose change shape or something...

You can play with the colors of any logo and make it adaptable. I can't wait to see how the brand will be presented in the closing ceremony in Beijing.

[NY20??]

BABYLON, on Jun 13 2008, 10:34 PM, said:

You can play with the colors of any logo and make it adaptable.

Thing is, it's not "just playing with the colors"...

[mattygs]

I am still not so sure that the entire London 2012 look and brand presented now is what we will see come 2012. Remember, Athens 2004 used, for some time, a kind of *look* that echoed the olive wreath logo. They used what was esentially a magnified version of the logo in alot of their publications, on their website, on their e cards and wallpapers on their website, and as the backdrop to their press conferences.
This of course changed a few years later to the panorama which we saw in 2004.
Perhaps this will be the same for London.

[daveypod-less]

The mascot will have to sit with the branding and thats very easily achieved. The 2012 branding actually gives you a lot of tools to play with to use in the design. We have a very distinct bold style, a colour pallete, patterns and shapes and a type style. Its simple If they do do a competition and lets just say for arguments sake say a Badger is chosen, making his shape more angular than soft, making his patern a very graphic pattern and even instead of black and white, change his colours, put him in a branded T-shirt and bingo a mascot that sits with the branding. It aint rocket science. 5 think it will be an open competition to decide either the mascots identity or name and then it will be given to the proffessionals to create the final version, its too important not to do it that way.