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ARCHIVE - 2012 Olympic Bid - London

The 2012 bid culminated at the election held on July 6, 2005 at the IOC session in Singapore. It was considered the best contested race in Olympic bid history and included five world capitals: London, Madrid, Moscow, New York and Paris.

The bid committees brought high-profile delegates including politicians and celebrities. World leaders included British PM Tony Blair, French President Jacques Chirac and Russian President Vladimir Putin and among other dignitaries were Hilary Clinton and David Beckham. A record number of media personnel and delgates attended.

While most considered Paris the frontrunner, last minute and aggressive marketing tactics by London helped push the British city to a narrow four vote victory. Madrid came third, New York fourth and Moscow fifth.

The key to London's victory was the appointment of sportsman Seb Coe to lead the bid and businessman Keith Mills to market it internationally. Although the bid was slapped on the wrist by the IOC for being a bit too aggressive at times - the strategy paid off.

Paris and Madrid mounted excellent campaigns but fell short at the end. New York designed their bid around a yet-to-be-approved new Olympic Stadium in Manhattan's West Side but approval was denied just days before the bid forcing organizers to scramble and come up with plan B, a less desireable Queens location for the stadium.

Moscow was an outsider from the beginning and failed to impress.

2012 Bid Logos
London 2012Madrid 2012Moscow 2012New York 2012Paris 2012
2012 Bid City Profiles and Documents

London, UK
Madrid, Spain
Moscow, Russia
New York, USA
Paris, France
Havana, Cuba
Leipzig, Germany
Istanbul, Turkey
Rio de Janeiro, Brazil

How the election works
Who Votes for 2012

IOC 2012 Evaluation Commission Report - PDF
IOC 2012 Acceptance Group Report - PDF
IOC 2012 Candidacy File Guide - PDF

Voting Results

London 22 27 39 54
Paris 21 25 33 50
Madrid 20 32 31
New York 19 16
Moscow 15


  • November 2, 2002 - United States Olympic Committee elects its 2012 candidate (New York)
  • January 21, 2003 - Spanish Olympic Committee elects its 2012 candidate
  • February 27, 2003 - French officials meet to decide Paris' intentions for 2012
  • April 12, 2003 - German Olympic Committee elects its 2012 candidate
  • May, 2003 - IOC to send circular to NOC's inviting them to submit the name of an applicant city.
  • July 7th, 2003 - Brazil Olympic Committee to elect 2012 candidate, Rio De Janeiro or São Paulo.
  • July 15th, 2003 - NOC's to inform the IOC of the name of an applicant city (by letter)
  • August 30th, 2003 - USD $150,000 fees due from applicant cities
  • October 7 to 10, 2003 - IOC Applicant City Seminar in Lausanne
  • November 21-22, 2003 - Bids to visit Athens for 2004 organization update
  • January 15th, 2004 - Applicant Cities to reply to IOC questionnaire
  • January 15th to June 2004 - Examination of replies by IOC and experts
  • May 18, 2004 - Acceptance of short-listed candidate cities by the IOC executive board
  • August, 2004 - Candidate City Observer Programme at the Games of the XXVIII Olympiad in Athens
  • November 15th, 2004 - Candidature files submitted to IOC
  • February 3 to March 17, 2005 - Visits of the IOC evaluation committee to the Candidate Cities
    • Madrid: February 3 to 6
    • London: February 16 to 19
    • New York: February 21 to 24
    • Paris: March 9 to 12
    • Moscow: March 14 to 17
  • June 6, 2005 - Evaluation commission report
  • July 6, 2005 - Election of the 2012 host city by the IOC session in Singapore.

Evaluation Commission

The Evaluation Commission was appointed on July 27, 2004. The team will analyze the candidature files that the five candidate cities will submit on November 15, 2004 and will make inspections on site before issuing a report in May 2005.

  • Chairperson: Mrs Nawal EL MOUTAWAKEL (MAR)
  • IOC representatives: Mrs Els van BREDA VRIESMAN (NED), Mr Paul HENDERSON (CAN), Mr Patrick JARVIS (CAN), Mr Mustapha LARFAOUI (ALG), Mr José Luis MARCO (ARG), Mr Ser Miang NG (SIN), Mr Sam RAMSAMY (RSA)
  • Experts: Mr Simon BALDERSTONE (AUS), Mr Philippe BOVY (SUI), Mr Bob ELPHINSTON (AUS)
Visits of the IOC evaluation committee to the Candidate Cities
  • Madrid: February 3 to 6
  • London: February 16 to 19
  • New York: February 21 to 24
  • Paris: March 9 to 12
  • Moscow: March 14 to 17

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