PyeongChang 2018 Sponsor Launches Campaign
The Lotte Department Store, a major corporate sponsor of PyeongChang 2018, has launched a new initiative for the public to show its support for PyeongChang's 2018 Winter Olympic Games bid.
The store has launched its "Gather Our Wish Campaign for PyeongChang 2018", and wants to collect 2,018,000 messages of support from those visiting the company's 29 branches across Korea.
The campaign was launched by Lotte in central Seoul with hundreds of PyeongChang 2018 supporters taking part in activities including dance competitions, face painting, and watching cheerleading. The campaign will last for three weeks until July 3.
Yang Ho Cho, PyeongChang 2018 Chairman and CEO said, "we appreciate the ongoing support of our corporate sponsors - their committed backing has enabled us to communicate our message of New Horizons around the world. Our partner organizations understand and believe in PyeongChang's vision to spread winter sports to new regions and encourage a new generation of winter sports fans and athletes in Asia.
"As we head towards Durban now, it is also wonderful to see so many PyeongChang 2018 fans across Korea show their passionate support for the bid".
PyeongChang is competing against Annecy and Munich for the 2018 Winter Games, and a decision by the International Olympic Committee (IOC) will be made next month in Durban, South Africa.Write or read comments about this article
- PyeongChang 2018 Shares Experiences
- Oslo 2022 Gets Support From Norway's Influential Organizations
- FILA Aims to Consolidate Wrestling Message With New International Ad Campaign
- IOC Takes Blame for Abandoned 2022 Olympic Bids
- PyeongChang 2018 Head Resigns