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Sochi 2014 To Promote Games At London 2012 On Ice

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Organizers of the Sochi 2014 Winter Olympic Games plan to promote the Sochi Games during the London 2012 Summer Olympics at one of London's best known landmarks - Marble Arch - opposite Hyde Park and the world-famous Speaker's Corner, where an ice rink will be installed.

Dmitry Chernyshenko, CEO and President of Sochi 2014 said, "the public activities will run under the name of Sochi World and will focus on master-classes and spectacular shows on an ice rink. The aim will be to present a new feature of the Sochi Games by reflecting the many different aspects of Russian culture across all its regions".

The ice rink will highlight sporting performance - Russian figure skaters will give master classes on figure skating for young British skaters. Also British figure skaters will be invited to participate in the Sochi World ice shows.

Sochi World plans to include an interactive visitor experience and a hospitality pavilion to be housed in custom-designed structures which will reflect the prestige of the Marble Arch site.

Chernyshenko said Thursday that visitors to the Sochi World attraction will "come to the winter during the hot summer".

The Associated Press reports although Chernyshenko declined to disclose the cost of renting the prime location, he says ticket sales will pay for the 1,000-capacity facility.

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