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London 2012 Unveils Official Merchandise

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The London Organising Committee of the Olympic and Paralympic Games (LOCOG) unveiled Friday the latest selection of official London 2012 merchandise.

The selection of products include clothing for adults and children by Adidas and Next, breakfast ceramics, bedding, cushions, mascot toys and figurines, collectible items including pins, stamps and coins, and a wide range of accessories from the fun to the iconic.

The merchandise uses the "vibrant" colours of the London 20122 colour palette with popular design features such as the London skyline and the Union Flag.

Next has released its first clothing collection this week to coincide with the launch of the first mascot toy. The collection includes various limited edition T-shirts, each individually numbered from one to 2,012, to be followed later in the year with their second collection - a vintage range inspired by imagery from previous Olympic Games such as London 1948.

Tier One Partner Adidas has released a new sportswear range entitled 26, inspired by the 26 Olympic sports. Cycling is the first "26" collection with basketball to follow in the autumn.

A range of Wenlock and Mandeville toys, as well as accessories such as key rings, posters and stationery items, will expand in the run-up to Christmas 2010.

Also the London 2012 Hornby train set celebrating Olympic sports on one side of the train and Paralympic sports on the other will be on sale in time for the holidays.

By 2012 an estimated 10,000 London 2012 merchandise will be on sale.

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