Glasgow 2014 Commonwealth Games Brand Unveiled

The brand centres around three values - human endeavour, living life to the full, and fun.

Holly Wheeler, Glasgow 2014 Press Officer said, "this is very Scottish, very fun. The Olympics are about Great Britain, represented by Team GB. But the 2014 games are Scotland's games and we felt it important to reflect Scotland.

"The three rings around the G for Glasgow symbolize the competitive nature of the games, Time, Data and Measurement - who jumps the highest, runs the fastest, throws the furthest, swims the fastest". This concept of time and measurement, "numeral elements integral to competitive sport" was the starting point.

Glasgow 2014 will be the 20th Commonwealth Games.  Seventeen sports are represented over 11 days taking place in one city - Glasgow. The outer ring was divided into 20 equal sizes, each segment then being used to calculate the size of the other rings - 17 sports and 11 days. At the centre is the "G" for Glasgow.

Committee chief executive John Scott said, "today is a big milestone for everyone involved in the planning of Glasgow 2014 as the unveiling of the new brand symbolizes the start of a new and exciting journey towards the Games. We now need to raise the revenue required to help stage the Games through selling the rights to the brand identity as sponsorship. I am confident its distinct style, its inherent element of fun and flexibility for both on and off line, will attract organizations wishing to be associated with the Commonwealth Games to become our sponsors".