London Launches 2012 Bid With Ad Campaign
The official launch of London’s bid for the 2012 Summer Olympic Games begins at the Royal Opera House in Covent Garden Friday where Britain’s Prime Minister Tony Blair will address a select group of Olympic athletes, executive from sporting organizations and key officials.
For the first time full details of London’s bid will be revealed.
Alongside London’s slogan “Leap for London”, an ad campaign will feature images of athletes hurdling and jumping over landmarks like Tower Bridge and the London Eye. Ads will appear on television and radio and fifteen large vans will carry posters promoting the bid. Other posters are being placed in doctor’s offices, schools, sports centres and libraries.
About 39,000 leaflets will be handed out in Lower Lea Valley in east London, the proposed site for the 2012 Games.
Keith Mills, head of London’s 2012 bid said, “we need the help, support and enthusiasm of everyone in the UK. We need them to make a leap of faith, a leap of the imagination and a leap of inspiration”
The aim of the ad campaign is to focus on the benefits that the Games could bring to local communities, in sport, business, jobs and tourism.
Other slogans include, “it will be a giant leap for the regeneration of the Lower Lea Valley”, and “it will be an enormous leap for the pride of this nation”.
Meanwhile, twice 1,500 metres Olympic gold medallist Sebastian Coe has been appointed as one of three vice-chairmen for the bid. Lord Coe’s mandate will be to encourage support among the UK sporting community as well as to use his international influence internationally to help London’s bid. Write or read comments about this article
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