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Beijing 2008 Logo Officially Launched

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What Beijing 2008 Olympic organizers are calling "one of the most powerful graphic identities in the history of the Olympic Games", the official Games emblem was unveiled in an elaborate ceremony in the Chinese capital today.

"The emblem symbolizes China opening to the world and reaching out to embrace all humanity" explained the organizing committee. "The Beijing 2008 Games emblem will be remembered as the first to use red as a dominant colour. Red is very special to historical and present day China."


Beijing 2008 Logo
Official Beijing 2008 Olympic Games Logo

The logo nicknamed "dancing Beijing" was chosen in a contest that had 1,985 entries wordwide with 89% coming from China. It resembles a red Chinese seal enclosing a lively dancing figure written in Chinese script with the words Beijing 2008 below.

In a videotaped message at the ceremony, International Olympic Committee President (IOC) President Jacques Rogge said "In this emblem, I saw the promise and potential of a New Beijing and a Great Olympics. This is a milestone in the history of your Olympic quest. As this new emblem becomes known around the world - and as it takes its place at the centre of your Games - we are confident that it will achieve the stature of one of the best and most meaningful symbols in Olympic history."

The logo was presented to the IOC in the form of an actual seal, one of an identical pair that were carved out of a whole piece of valuable jade. The other seal will be kept in a Chinese Olympic museum to be built after the Games.

The first impression of the logo from a seal was made on parchment jointly by the IOC's Hein Verbruggen from the coordination commission and Wu Bangguo, Chairman of the National People's Congress of the People's Republic of China.

The emblem was presented in front of 2,008 dignitaries, a television audience of over 400 million and broadcast worldwide over the Internet.

The logo design had been approved by the IOC in March 2003 for a May release but an outbreak of SARS in China delayed the celebrations until today. The design was a highly guarded secret until GamesBids.com obtained and published a copy of the logo last month. Write or read comments about this article

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