PyeongChang 2018 Introduces New Olympic Winter Games Emblem
The PyeongChang 2018 Olympic organizing committee launched its new emblem simultaneously under a tent at Alpensia in PyeongChang and in a theatre in Seoul, South Korea on Friday afternoon.
The simple, five-colour line drawing showing Korean characters that represent host city PyeongChang can be easily modified and used in different variations for marketing and other materials. It was released along with the catch-phrase "New Look. Renewed Passion!"
The five colours represent traditional Korean colours as well as the colours used in the Olympic rings.
In attendance at the event was International Olympic Committee (IOC) Coordination Commission Chair Gunilla Lindberg along with PyeongChang 2018 Organizing Committee (POCOG) President Jin-Sun Kim, government figures and business leaders.
Congratulatory letters from South Korean President Geun-hye Park and IOC President Jacques Rogge were read aloud.
"I wholeheartedly welcome the new face of the PyeongChang Olympic Games", Park said.
"We are on a path to success in PyeongChang.
"I hope the Games bring a message of Peace and Happiness."
Rogge said, “I would like to congratulate the PyeongChang 2018 Organising Committee on the launch of its innovative new emblem."
"As an athlete, part of the excitement of participating in the Games is discovering the culture and traditions of the host country, and for the PyeongChang Games, that discovery begins today with this new identity.
"Combining elements of the Korean alphabet and oriental philosophy, this new brand will allow people to immediately connect with Korea and the 2018 Games vision of New Horizons."
An IOC statement said "the emblem’s design has its roots in Hangul, with the shapes that form the logo stemming from the first consonants of each syllable in the word 'PyeongChang' when it is written in Hangul."
A competiton was held to gather ideas for the the logo that was a year in the making and the IOC conducted a study to clear the logo of any legal or trademark issues and approved the logo January 21 this year.
Early reaction on Twitter and Facebook was mixed, but many critisized the logo as being too simple or plain - but rarely do Olympic logos receive immediate acclaim. London's 2012 logo was immediately and widely critisized for many reasons including one that claimed it could be associated with health risks. Sochi's 2014 logo was said to be too simple, just text - similar to the PyeongChang logo launched today.
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