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Sochi 2014 Pictograms Revealed

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image Sochi 2014 Pictograms (Image: Sochi 2014)

Sochi 2014 has announced a series of pictograms representing the Olympic sports that will be staged at the 2014 Winter Games.

The series includes 22 stylized images of sports and Olympic disciplines for maximum visual impact. Not only will they be used to guide visitors at the Olympic venues, they will be used to guide visitors at the Olympic venues, appear on tickets, events schedules and Sochi 2014 licensed merchandise.

According to Sochi 2014 the pictograms complement the concept of the integrated Look of the Games in Sochi, the patchwork quilt - (the combination of 16 ornaments of the most famous national crafts in Russia, from Gzhel to Khokhloma).

The graphics used on the pictograms match the Sochi 2014 logo as they have the same line proportions and all the corners where the lines connect are rounded.

In the Sochi 2014 series a number of Olympic pictograms have been created for freestyle and snowboard sports. This was done as the types of event within these disciplines vary significantly. As a result the number of pictograms does not directly correspond to the number of disciplines in the Olympic Program (22 pictograms for 15 Olympic disciplines).

All 22 icons have been developed using two color schemes - the first is a monochrome color scheme, and the second color scheme comprises yellow, violet, green, dark blue and red. At the heart of this design is the concept of the integrated visual Look of the Sochi 2014 Games - the patchwork quilt of Russia.

President of the Sochi 2014 Organizing Committee Dmitry Chernyshenko said, "I have no doubt that the pictograms will have particular significance to all residents of Russia as these new symbols have been influenced by the 1980 Moscow Olympics pictograms, creating a bridge from the past to the future".


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